Senior Retail Manager - LEGOLAND Parks

Are you ready to shape the future of retail at LEGOLAND? We're looking for a passionate integrator to deliver exceptional retail experiences that captivate millions of children and families worldwide. As a key player, you'll bring the LEGO brand to life within our resorts, creating memorable moments for all. Please note, that no relocation assistance is offered for this role.

• Lead efforts to enhance retail performance across LEGOLAND Resorts.
• Act as brand and commercial ambassador who helps build strong retail performance and LEGO brand optimization across LEGOLAND Resorts.
• Collaborate with LLPX, LEGO, and Merlin to ensure strategic alignment, structural requirements, improved sales and operational efficiency.
• Drive cohesive partnerships to boost retail outcomes and optimized product portfolios.
• Represent LLPX Retail in global teams to align priorities and workstream deployment.
• Monitor business results and retail pilots with data and insights teams.
• Discover commercial opportunities across LEGOLAND resorts retail.
• Support elevation of LEGOLAND's role within the LEGO ecosystem.
• Play your part in our team succeeding.

Located within the LEGO Holding area, the LEGOLAND Parks & Experiences team drives strategic partnerships to leverage synergies across the LEGO Group and its partners. The department focuses on bringing the LEGO brand to life through world‑class attractions, aiming to engage families and children aged 2‑12 globally. Key areas for this role are retail partnership management, cross‑functional cooperation, and international retail support.

• Management experience within customer account including retail programs and sales related field required.
• Bachelor degree or equivalent experience in business related field preferred.
• Proven experience in retail management or a top‑tier global brand/IP.
• Proven ability to manage complex projects effectively.
• Skilled in navigating networks and communicating across cultures and seniority levels.
• Demonstrates high personal integrity and a collaborative attitude.
• Flexible and resilient, capable of working in cross‑functional teams as well as independently.
• Balances global direction with relevant localized approaches.
• Willing to travel 1‑2 times per month.

• Family Care Leave – enhanced paid leave options.
• Insurance – life and disability insurance coverage.
• Wellbeing – resources and benefits to nurture physical and mental wellbeing, community building, and creativity.
• Colleague Discount – generous colleague discount from day 1.
• Bonus – reward through bonus scheme when goals are reached and if eligible.
• Workplace – primary workplace location with hybrid policy of approximately 3 days per week in office.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.