Sales Associate

Coach is a global fashion house founded in New York in 1941, part of the Tapestry portfolio. We are committed to equity, inclusion and diversity, and strive to create a culture where all employees, customers and stakeholders thrive.

The Sales Associate is the front‑line ambassador of the Coach brand, delivering an elevated, personalized shopping experience, meeting personal and store sales goals, and supporting daily store operations. The role blends luxury‑retail service, omni‑channel selling and team collaboration to drive brand loyalty and revenue.

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling, product expertise, and fashion advice.
• Drive sales through cross‑selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools and social selling platforms (including short‑form video) to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed individual and team KPIs.
• Source new customers, maintain relationships, and follow up to close sales.
• Maintain high energy on the floor, manage multiple customers and adapt selling techniques to business needs.
• Complete daily operational tasks (cash wrap, inventory processing, replenishment and visual merchandising) while maintaining service standards.
• Keep sales floor and stockroom clean, organized and stocked; follow retail policies, POS and asset protection procedures.
• Process transactions efficiently (purchases, returns, exchanges, online pickups).
• Support inventory cycles: receive shipments, stock shelves, and manage product movement.
• Assist teammates in functional areas as required.
• Foster a collaborative, trust‑based environment; encourage team performance.
• Participate in brand initiatives, training programs and inclusion activities.

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors.
• Experience with POS operation, basic computer proficiency (iPad/laptop, mobile POS), walkie‑talkie use and ability to read price/release sheets.
• Strong English proficiency; ability to work in a fast‑paced environment.
• Luxury retail background, social media savvy, experience with live‑stream shopping or video demos, clienteling and data acquisition skills.
• Preferred:
  Advanced English language proficiency (for EU).

Ability to work a flexible schedule to meet business needs, including nights, weekends, peak busy season, high‑traffic retail days and public holidays. Schedule details are discussed during the interview process.

• An inclusive, innovative and fun working environment.
• Internal mobility and career progression.
• 1 paid volunteering day per year and opportunities to volunteer with global projects.
• Learning and development opportunities with our Ambassador Programme.
• Regular social events.
• Equity, Inclusion & Diversity initiatives, including employee resource groups and regional inclusion councils.
• Attractive employee discount.
• Compelling incentive programme.

Tapestry is an equal opportunity and affirmative action employer. All employment decisions are made based on the applicant’s or employee’s qualifications as they relate to the requirements of the position, without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy or any other legally recognised protected basis prohibited by applicable law.

Base salary range: £30,160.00 – £32,000.00 (full‑time equivalent, EU Pay Transparency Directive).