Area Manager, Retail Retail & Store Manager

Area Manager - Charity Retail

London

Up to £45,000 + 10% Performance Incentive

Full-time | Permanent

Are you a commercially driven retail leader with experience managing multiple locations and delivering results through people?

We're looking for an experienced Area Manager to lead a diverse portfolio of stores across London, driving commercial performance, creating exceptional customer experiences, and building high‑performing teams within a charity retail environment.

This is an opportunity to join a values‑led organisation where retail performance and social impact go hand in hand. You'll combine strong commercial thinking with operational excellence to maximise results across second‑hand product and fashion categories while creating engaging, customer‑focused stores.

• Drive sales, profitability, and retail performance across multiple locations.
• Lead pricing decisions across second‑hand product and fashion categories to maximise value.
• Use data and commercial insight to influence decision‑making and improve outcomes.
• Deliver agreed KPIs and operational targets.

• Create consistently high retail standards across all stores.
• Deliver excellent customer experiences and maintain strong brand presentation.
• Drive visual merchandising excellence, product flow, and stock optimisation.
• Identify opportunities to improve category performance and customer engagement.

• Lead, coach, and develop high‑performing store teams.
• Build capability through strong people leadership and performance management.
• Create an inclusive culture built on accountability, collaboration, and support.
• Empower teams to achieve sustainable success.

• Lead a complex, multi‑site operation with strong planning and execution.
• Drive consistency in processes, reporting, and standards.
• Partner effectively across Retail, Commercial, E‑commerce, and Visual Merchandising teams.

• Multi‑site retail leadership experience (Area Manager, Regional Manager, District Manager or equivalent)
• Strong commercial acumen with experience delivering sales and KPI performance
• Background in charity retail, second‑hand retail, fashion retail, resale, value‑led retail, or similar customer‑focused environments
• Experience in pricing, visual merchandising, and stock management
• Proven ability to lead, coach, and develop teams at scale
• Strong organisational skills and confidence managing complexityA collaborative, resilient, and values‑led leadership style

• Strong commercial performance across your portfolio
• Growth across second‑hand fashion and product categories
• Consistent customer experience and retail standards
• High‑performing and engaged teams
• Effective cross‑functional collaboration

If you're an experienced retail leader who combines commercial focus with strong people leadership and wants to make an impact through charity retail, we'd love to hear from you.