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Lead Brand Rep - Covent Garden, Abercrombie & Fitch

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: Abercrombie & Fitch Co.
Full Time position
Listed on 2026-08-15
Job specializations:
  • Retail
    Ecommerce, Retail Sales, Retail & Store Manager, Retail Associate/ Customer Service
Salary/Wage Range or Industry Benchmark: 26000 - 38000 GBP Yearly GBP 26000.00 38000.00 YEAR
Job Description & How to Apply Below
Location: Greater London

Job Description:

Our Brand Representative Leads bring our store experience to life—engaging customers with care, representing our brand authentically, and helping create a welcoming environment for all. As a Brand Representative Lead, you will drive sales and deliver an exciting, fast, and easy store experience by anticipating customer needs, engaging shoppers in a genuine way, and showcasing an individualized style that connects. You will lead the Brand Representative team by example, providing coaching on day-to-day tasks and customer service experiences when managers are unavailable.

Brand Representative Leads work schedule requirements are typically spread across 5 working days weekly. Brand Representative Leads are required to work most Saturdays and some Sundays, and during the weeks of peak holiday.

What You’ll Do:
  • Customer

    Experience:

    Provide warm, welcoming, and attentive service to all customers. Anticipate needs, initiate conversation in a comfortable and natural way, and offer product support and styling guidance across categories.
  • Sales Floor Maintenance:

    Support product replenishment and maintain a clean, organized, and visually consistent sales environment. This includes folding, hanging, sizing, and ensuring presentation standards are met.
  • Cash Wrap Operations:

    Accurately and efficiently process purchases, returns, and exchanges while ensuring a friendly and positive checkout experience.
  • Online Orders:

    Create a seamless omni-channel experience by supporting Save the Sale orders, fulfilling In-Store Pick-Up, and packaging ship-from-store orders.
What it Takes
  • Ability to create a welcoming and inclusive customer experience.
  • Comfort working in a dynamic environment, balancing customer engagement and operational tasks.
  • Strong organizational skills and attention to detail.
  • Reliability and commitment to consistent attendance.

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you!

What You’ll Get
  • Merchandise Discount
  • Flexible Schedule
  • Opportunities for Career Advancement
  • Opportunity to Become a Brand Affiliate
  • Training and Development
  • A Global Team of People Who'll Celebrate you for Being YOU

Any job offers for this role could be subject to and conditional upon the applicant carrying out applicable work visa formalities. You could be contacted by the company to find out which documents you will need to provide.

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennia ls with assortments curated for their specific lifestyle needs. The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are.

Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites ,  and  Learn more about A&F Co. by visiting our corporate website here. See what its like to #WorkAtANF - Follow us on Instagram @LifeAtANF

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.

Join us as we team up around the globe and grow to a $5+ billion family of brands—powered by purpose and the belief that we are all leaders. Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennia ls with assortments curated for their specific lifestyle needs.

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennia ls with assortments curated for their specific lifestyle needs.

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