Assistant Store Manager

Company Description

De Beers London is the ultimate diamond jewellery House, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.

De Beers London is the ultimate diamond jewellery House, globally recognised for its leadership and expertise in diamonds. As a challenger in the fine and high jewellery landscape, we offer a distinctive and unparalleled connection to the source, setting us apart with our unique diamond-first approach.

A destination for those seeking the most extraordinary diamond jewellery, De Beers London delivers identifiable, ultra-desirable creations alongside unforgettable service and experiences. Our high jewellery collections showcase the pinnacle of artistry and craftsmanship, celebrating the rarest diamonds through innovative and breathtaking designs.

As the Assistant Manager for De Beers London’s flagship store in London, your primary purpose is to support the Store Director in leading the store's operations, driving sales growth, and upholding the brand's prestigious reputation. You will be responsible for assisting in managing the business on a day-to-day basis, ensuring exceptional customer service, and fostering a motivated and high-performing team. Your role is pivotal in creating a luxurious shopping experience that reflects the excellence of De Beers London.

• Sales Management and Business Development:
  Support the Store Director in leading the store's sales efforts, develop strategies to increase sales, and build strong relationships with VIP clientele. Implement action plans to develop sales for each product category and clientele. Conduct daily, weekly, and monthly KPI analysis and translate insights into targeted, actionable plans.
• Staff Management:
  Assist in hiring, training, and motivating staff to achieve sales goals and maintain high standards of customer service. Coach staff to foster growth and ensure proper training. Motivate and develop sales staff through regular meetings and target setting.
• Inventory Management:
  Ensure accurate inventory levels, optimize stock mix and levels to reflect sales trends, and maintain merchandise presentation standards.
• Administrative Management:
  Oversee store operations, control costs, and ensure compliance with company policies and procedures. Prepare detailed sales reports and contribute to business reviews, providing insights and recommendations to improve operational efficiency and drive store success.
• Customer Service:
  Maintain the highest degree of customer service, foster a welcoming atmosphere, and handle complex client issues whilst ensuring the team also have the skills to support.
• Store Visuals:
  Maintain visual merchandising standards and ensure displays reflect the brand's spirit of excellence. Maintain high standards of housekeeping and store presentation.
• Brand Representation:
  Act as a brand ambassador, network within the local community, and cultivate new clientele. Maintain awareness of the local trading environment and competitors' activities.

Take initiative in supporting the store's sales efforts, actively participate on the selling floor, and drive meaningful impact through strategic sales and business development.

Set clear expectations for staff, communicate openly about sales targets and strategies, and inspire confidence through regular meetings and individual development plans.

Trust and support your team by providing comprehensive training programs, fostering a collaborative work…