Retail Marketing Executive

About Brompton

At Brompton, we believe in changing the way people move through cities. Our iconic folding bike is designed, engineered, and built in London – and ridden across the world. With a retail presence in nearly 50 countries, Brompton is more than a bike: it’s a global movement. As we scale our brand worldwide, a Retail Marketing Executive will ensure a consistent, compelling, and cohesive expression of the Brompton brand and its new Life Unfolded positioning at every retail touchpoint.

We are looking for a Retail Marketing Executive to execute Brompton's retail marketing strategy. This role will help drive Brompton to a best-in-class appearance across our global retail footprint and deliver a premium product positioning in store. In this role, you will be responsible for delivering impactful retail marketing campaigns across our owned retail, franchise, and dealer network, ensuring a consistent and premium Brompton brand experience in every physical retail environment.

You will produce and deploy in‑store campaign assets, point‑of‑sale materials, activation toolkits, and support the successful delivery of seasonal campaigns, product launches, and retail events. Working closely with Visual Merchandising, Regional Retail Managers, and external suppliers, you will coordinate the production, localisation, and distribution of retail marketing materials across our global partner network. You will also support new store and partner openings, helping to create engaging in‑store experiences that drive sell‑through, strengthen our Partner Programme, and deliver a seamless omnichannel brand experience for consumers.

• Produce and roll out in‑store campaign assets, point‑of‑sale (POS) materials, and retail activation toolkits across owned retail, franchise, and dealer channels.
• Partner with the Visual Merchandising team to translate VM-in‑a‑Box concepts and seasonal window campaigns into scalable, deployable partner packs.
• Coordinate the planning and delivery of physical retail activations, events, and seasonal campaigns across the global retail network.
• Manage the print, production, and fulfilment of retail marketing assets, ensuring timely distribution to regional teams and retail partners.
• Support new store and partner openings by delivering launch‑ready retail marketing materials and activation plans.
• Collaborate with Regional Retail Managers and retail trainers to localise central offline marketing assets while maintaining global brand consistency.
• Build strong relationships with key retail partners to support the implementation of best‑in‑class in‑store branding and create engaging customer journeys that drive sales.
• Own and maintain Brompton's Visual Merchandising Guidelines, working closely with the Digital Retail Marketing Executive to ensure a consistent brand experience across all owned retail, franchise, and partner locations.

• A premium, consistent Brompton brand experience delivered across all owned retail, franchise, and dealer locations.
• High adoption and effective execution of POS materials, retail campaigns, and activation toolkits across the partner network.
• Retail activations and seasonal campaigns that drive measurable increases in footfall, customer engagement, and sell‑through.
• On‑time production and delivery of retail marketing assets, ensuring successful execution of product launches, seasonal campaigns, and store openings.
• Strong collaboration with Visual Merchandising, Regional Retail Managers, and retail partners, resulting in high‑quality in‑store execution and brand consistency.
• Well‑maintained Visual Merchandising guidelines and retail marketing resources that enable partners to deliver best‑in‑class customer…