Assistant Store Manager - Womenswear & Lifestyle

I’m working with a premium fashion brand to find a strong Assistant Store Manager for their London boutique.

This is a small, close-knit store of around 6 people, so I’m looking for someone who genuinely enjoys being on the shop floor and leading by example.

While you’ll support with the day-to-day running of the boutique, this isn’t a role with heavy people-management responsibilities. You’ll essentially act as asenior presence on the floor – driving your own sales, delivering great service, supporting the team and stepping up operationally when needed.

• Leading from the front and remaining heavily involved in selling
• Building strong client relationships and driving repeat business
• Supporting the team through example rather than formal management
• Opening and closing the boutique and acting as a keyholder
• Completing daily/weekly reporting and supporting with store administration
• Maintaining strong VM and operational standards
• Supporting the Store Manager with the smooth day-to-day running of the boutique
• Taking ownership of the floor when the Store Manager is absent

Ideally, you’ll already be operating at Assistant Store Manager level within a premium or accessible luxury fashion brand, preferably within a smaller boutique or similarly sized team.

You’ll be commercial, energetic and confident with clients, but most importantly, you’ll be someone who still loves selling. This would suit an ASM who doesn’t need a large team or lots of formal management responsibility to feel progression – you’re happy being hands‑on, taking ownership and setting the standard through your own performance.

A great opportunity for someone who enjoys the pace and personality of a smaller premium fashion environment and wants to be a key part of the store rather than removed from the shop floor.