Store Director

Neon Search is partnering with a prestigious luxury fashion house to appoint an exceptional Store Director for its London boutique.

This is an opportunity for an accomplished retail leader to take ownership of a high-profile luxury boutique, driving commercial performance, developing a talented team and delivering an outstanding client experience.

We are seeking an individual who combines strong commercial instincts with a genuine understanding of luxury service, relationship-led selling and the expectations of an international, high-net-worth clientele.

Key Responsibilities

• Take full ownership of the boutique's commercial performance, driving sales, profitability and long-term growth.
• Lead, inspire and develop a high-performing team, creating a culture of accountability, excellence and exceptional service.
• Develop and execute a robust clienteling strategy, building lasting relationships with VIP, VIC and high-net-worth clients.
• Identify opportunities to grow the existing client portfolio through personalised engagement, outreach and strategic relationship development.
• Ensure the highest standards of luxury service, brand presentation and operational excellence.
• Analyse commercial performance, KPIs and client insights to identify opportunities and deliver measurable results.
• Act as a brand ambassador, representing the house with professionalism, discretion and credibility.
• Partner closely with senior leadership to deliver the wider commercial and strategic objectives of the business.

We are interested in speaking with established Store Directors and senior luxury retail leaders who can demonstrate:

• Significant leadership experience within luxury fashion, ideally gained in a premium international luxury house.
• A strong track record of delivering commercial results within a high-performing retail environment.
• Experience leading, coaching and retaining exceptional retail teams.
• A sophisticated understanding of clienteling, private client development and VIC relationship management.
• Strong commercial acumen, with the ability to balance immediate performance with long-term business development.
• Confidence engaging with an international luxury clientele and representing a brand at the highest level.
• A hands-on, visible leadership style and the ability to set consistently high standards.

Why Explore This Opportunity?

This appointment offers the opportunity to make a meaningful impact within an established luxury fashion business, combining commercial ownership with the freedom to shape team performance, strengthen client relationships and influence the boutique's continued success.

The successful individual will be an influential leader who understands that exceptional luxury retail performance is built through people, relationships and consistently outstanding execution.