Visual Merchandising Manager

Start:
January 2027

Jointhe Lacoste Team as our VM Manager– UK & Ireland!

Reporting to:
Marketing Director

Hybrid working:
London office, field / home (3:2)

At Lacoste, we believe that everyone brings a unique touch to our collective spirit. Here, we are passionate teams, united by the same values.

Together, we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings togethercultures and generations. Elevating the crocodile as a rallying sign, to grow,inspire, and make a lasting impact in the world of fashion and retail.

As our Visual Merchandising Manager, you will lead the visual merchandising strategy acrossthe UK & Ireland, ensuring a consistent, premium, and commerciallyeffective Lacoste brand experience across our boutiques, outlets, and prioritywholesale partners.

Working closely with Global Visual Merchandising, Retail, Wholesale, Construction, and Operation steams, you will bring seasonal campaigns and product launches to life, driveflagship activations, oversee store openings and refits, and develop visual merchandisingcapability across the business.

This is an exciting opportunity to shape how customers experience the Lacoste brand across every touchpoint while contributing directly to commercial performance and branddesirability.

Your responsibilities:

• Lead the Visual Merchandising Strategy: Deliver the UK & Ireland VMstrategy across boutiques, outlets, and priority wholesale accounts,implementing global standards, seasonal campaigns, and product launches while adapting to local market needs.
• Drive In-Store Excellence: Conduct regular store visits, monitor compliance through Yoobic, and take action toensure VM standards are consistently executed to the highest level across the network.
• Deliver Flagship Projects & Activations: Partner with Global teams to execute elevated window campaigns, exclusive launches,events, and special projects that enhance customer engagement and strengthenbrand desirability.
• Manage Production & Budgets: OverseeVM production including POS, signage, displays, props, agencies, and suppliers,ensuring projects are delivered on time, within budget, and with a strongreturn on investment.
• Lead Store Openings & Refits: Collaborate with Retail, Construction, and Global VM teams to plan and execute store openings, relocations, and refits, ensuring optimal layouts, zoning, and customer experience.
• Turn Insight into Action: Analysestore performance and customer behaviour to identify opportunities that improve product visibility, customer engagement, and commercial results.
• Develop Teams & Capabilities: Coachand develop the Field Visual Merchandiser while delivering training andbest-practice guidance to retail teams, ensuring consistent execution acrossthe business.

Whyjoin Lacoste?

Workingat Lacoste means…

Representing an iconic brand that’s part of the MF Brands Group,alongside Aigle, Gant, and Tecnifibre, paving the way for exciting internal mobility opportunities.

Joining a team that values personal and collective development, where everyone is encouraged to grow and evolve.

Balancing passion and well-being, because we believe that everyone needs time to recharge. Embracing our Durable Elegance approach – placing our product sand value chain at the heart of our sustainability ambitions, with a mission toelevate them to environmental excellence. As well as fostering social inclusion by making equal opportunities a reality through impactful opportunities.

Rewards& Benefits:

• Package: up to £50-£55k per annum + bonus
• Health & Wellbeing: Regular team activities (e.g. run club, yoga), Private Healthcare (optional), Employee Assist Programme with the Retail Trust
• Holidays: 25days per year plus usual UK bank holidays
• Swag: Seasonal uniform allowance and upto 65% off Lacoste products
• Learning & Development: Continuous support on your learning journey from day one
• Parenthood: Enhanced family leave and pay from day one, paid Assisted Conception leave
• Extras
  :
  Employee Referral, Long Service Award, Social Committee events

Readyto join a unique adventure?

We aim to support all candidates during the application process and arehappy to provide workplace adjustments when necessary. Should you need support with your application, feel free to get in touch with us by email  (please include 'Workplace Adjustments' in the subject line).