Research Executive

Join to apply for the Research Executive role at Betway Global

Direct message the job poster from Betway Global

Department: Brand Marketing

Reporting to: Head of Brand

Who we are: We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands. At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain are constantly expanding and evolving.

Who we’re looking for: We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Why we need you: We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

The Research Executive will be responsible for the delivery of all core research outputs within the business across Betway’s key verticals – Sports & Casino. They will work closely with both external research suppliers and internal stakeholders to ensure that continuous and bespoke projects are executed smoothly and deliver actionable, business-oriented recommendations. They will build close relationships with stakeholders across multiple teams within the business, most notably Global Brand & Sponsorship and individual Country teams.

This is a Global role, supporting markets across all regions (Europe, North America, LATAM, Africa, Asia).

The Research Executive’s primary responsibility will be to lead the day-to-day delivery of our brand health tracking and sponsorship measurement across key regions/sports, as well as supporting on strategic ad-hoc quantitative and qualitative projects. They will also support the CI & Research Lead in work streams designed to leverage internal customer data (for instance investigating trends between brand spend, brand health and financial performance).

What you’ll be doing: As part of your role, your responsibilities will include:

• Measuring our brand health and identifying key drivers of brand consideration across established and emerging markets, guiding local country teams on how to improve our performance
• Ensuring the consistent application of global measurement frameworks (e.g. brand health)
• Leading the delivery of work streams designed to measure the cut‑through and brand impact of our sponsorship activity across key sports (football, tennis, cricket, NHL)
• Supporting ad-hoc projects designed to support the growth of Betway’s casino sub‑brands (Betway Casino, Betway Live)
• Supporting the Global Brand team on research related to our brand positioning and audio‑visual identity, such as ongoing measurement of our distinctive brand assets
• Supporting local teams with ad-hoc insight needs designed to support strategic objectives, including creative/campaign development

Across all projects, the Research Executive will:

• Help relevant stakeholders to articulate key business issues and translate these into clear research objectives
• Help identify the optimal 3rd party agency to work with (whether a new or existing provider), through the articulation of research briefs and reviewing of proposals, ensuring we opt for the most beneficial/cost-effective approach

Acting as an advocate for research across the Group, including:

• Sharing findings from Betway projects in key internal forums
• Creating and disseminating one-page project summaries
• Helping to establish best practice research design, specifically supporting teams involved in the surveying of existing Betway customers (e.g. CRM)
• Sharing relevant research/industry news/webinars across relevant parts of the business
• Keeping up-to-date with the latest research innovations and their potential use

This job description is not intended to be an exhaustive list of responsibilities. You may be required to…