Area Sales Manager

Location: South East London

New Opportunity – Area Sales Manager Are you a confident and proactive sales professional with business development and client management experience in the waste management, recycling or capital equipment sales sectors? Then we want to hear from you! Our client in the Midlands is recruiting for a commercially driven, experienced Area Sales Manager to join their team. They have an excellent reputation for their products and over 40 years' experience in this industry and have a rare opportunity to join their team.

You will be key in supporting existing clients and gaining new business in the London and Southeast areas of the UK. This role will focus on re-engaging dormant and cold leads, nurturing warm prospects, and converting these into new business opportunities to support company growth and exceed sales targets. Candidates need to be based ideally in London or the Southeast area to regularly travel and develop business in this location.

Travel up to the Midlands will be required once a month for team sales meetings. As the new Area Sales Manager, you will:
Business Development:
Develop and grow new business opportunities across London and the Southeast, managing a diverse customer base across multiple regions. Proactively identify, qualify, and convert new sales opportunities through outbound prospecting and lead generation. Promote and sell capital equipment solutions designed to improve recycling efficiency, reduce operational costs, and increase revenue from recyclable materials. Plan and manage a structured sales diary to maximise territory coverage and opportunity conversion.

Maintain accurate sales reporting, forecasting, and CRM records in line with company requirements. Negotiate and secure high-value sales projects, delivering strong revenue performance. Sales Events:
Represent the business at marketing initiatives, trade shows, and sales events to raise brand awareness and generate leads Team Meetings:
Collaborate with internal teams to ensure successful delivery of solutions and customer satisfaction. Attend the Midlands head office as required for sales meetings, performance reviews, training, and strategic planning sessions. Actively participate in team sales meetings to review pipeline, market insights, and align with business objectives. Client Management:
Conduct customer site visits to assess operational requirements and recommend tailored waste management and recycling solutions. Manage the full sales cycle from initial contact through negotiation, proposal, and contract close. Build and maintain long-term customer relationships to support repeat and referral business. Identify upsell and cross-sell opportunities within the existing customer base to maximise account value. Serve as a key point of contact for customers, coordinating with internal teams to support contract delivery and ongoing service requirements.

Oversee current client contracts, ensuring terms are met and identifying opportunities for renewal, extension, or upgrade. Requirements for this role:
Proven experience in a sales, business development, or account management role within the waste and recycling industry Demonstrable experience selling waste management contracts and/or managing existing client contracts, or capital equipment sales in the waste industry. Strong technical understanding of waste and recycling processes, including specialist recycling and waste-handling equipment Confident and commercially minded professional with a proven ability to identify, develop, and convert business opportunities Strong negotiation and influencing skills, with the ability to manage high-value and complex sales opportunities Customer-focused approach, with the ability to build and maintain long-term client relationships Ability to manage a sales pipeline effectively, from prospecting through to close and ongoing account management Comfortable conducting site visits and engaging with operational stakeholders to assess requirements and propose tailored solutions Well-organised and self-motivated, with strong diary management and time-management skills Competent in sales reporting, forecasting, and CRM systems Willingness to attend the Midlands-based office for sales meetings, collaboration, and training as required Full UK driving licence and willingness to travel within the assigned territory What you can expect in return:
Base Salary from £40,000  Unlimited commission scheme paid monthly Performance and Results Bonus Company car 25 days holiday plus bank holidays Private Healthcare Pension Scheme Staff events

About this role:

You will be based remotely to cover London and the Southeast areas. You will be required to commute to the Midlands-based office once a month for sales meetings. You may also be required to attend trade shows and other sales events when needed. For the first few weeks you will be based in the Midlands-based office for training before working across your sales territory.

How to Apply:

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