Demand​/Lead Generation – Strategic Account Director

We are a leading international provider of B2B intelligence, media, and marketing services supporting professionals across fintech, payments, and digital commerce. Our platform delivers deep industry insight, high-value audiences, and measurable marketing performance that enables enterprise clients to accelerate growth, improve conversion, and maximise ROI.

As part of our continued expansion, we are seeking a Demand / Lead Generation – Strategic Account Director to lead relationships with Tier 1 and Tier 2 enterprise clients
, drive revenue growth, and shape high-impact B2B demand generation partnerships
.

This is a senior, commercially focused role requiring strong expertise in B2B marketing services, pipeline creation, conversion optimisation, AOV, ROI, and measurable campaign performance
.

Working closely with the CEO and cross-functional teams, you will:

• Own and grow a portfolio of high-value strategic accounts
• Act as a trusted advisor on demand generation and revenue acceleration
• Align marketing solutions to client growth, lead quality, and conversion outcomes
• Drive long-term partnerships, renewals, and upsell opportunities

Success in this role requires deep experience in enterprise B2B sales, demand generation strategy, and commercial performance metrics
.

• Develop and execute growth strategies for Tier 1 & Tier 2 accounts
• Build C-suite relationships and position yourself as a strategic advisor
• Translate client business objectives into measurable demand generation programmes
• Collaborate with internal stakeholders to evolve client-led marketing solutions

• Drive pipeline creation, lead quality, and conversion performance
• Deliver campaigns focused on ROI, CAC efficiency, AOV uplift, and revenue attribution
• Identify cross-sell and upsell opportunities across marketing services and media
• Lead commercial negotiations, renewals, and long-term agreements
• Consistently meet or exceed revenue targets
• Build relationships across complex buying groups and senior stakeholders
• Represent the organisation at industry events, conferences, and executive forums
• Provide data-driven insight and performance reporting to clients and internal teams
• Share market intelligence to inform product, editorial, and marketing strategy

• 7+ years in strategic account management, enterprise sales, or B2B marketing services
• Proven success delivering demand generation, lead generation, and revenue growth
• Strong understanding of conversion metrics, ROI, CAC, AOV, attribution, and funnel performance
• Track record managing large, complex enterprise accounts
• Exceptional relationship-building and C-suite influence
• Commercially driven with strong negotiation and forecasting skills

• Experience in fintech, payments, ecommerce, or digital media
• Familiarity with CRM platforms (e.g., Salesforce) and structured sales methodologies
• Analytical,
  data-led approach to marketing and revenue performance

• Senior, high-impact role in a growing international B2B organisation
• Opportunity to shape enterprise demand generation strategy
• Work with a high-performing, collaborative leadership team
• Strong career progression and professional development
• Exposure to global clients, markets, and industry events