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Senior Sales Executive, Hospitality

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: Fulham Football Club
Full Time position
Listed on 2026-02-24
Job specializations:
  • Sales
    Sales Development Rep/SDR, Sales Marketing, Business Development
Job Description & How to Apply Below
Location: Greater London

The Senior Sales Executive, Hospitality is responsible for delivering premium hospitality revenue across both match-by-match experiences and seasonal hospitality memberships, working with some of the Club’s warmest and most valuable audiences, including inbound enquiries,previousbuyersand existing relationships.

You’lloperateas a trusted, high-performing seller, leading consultative, value-led sales conversations that convert interest into repeat matchday visits and longer-term seasonal commitments, while supporting the development of Sales Executives through informal mentoring and best practice.

This is a senior individual contributor role, requiring confidence handling high-value enquiries, guiding buying decisions across different usage types, and positively influencing team standards and performance.

Requirements and Responsibilities
  • Deliver premium hospitality sales :
    Convert inbound enquiries, warmleadsandpreviousbuyers into confirmed matchday bookings and seasonal hospitality memberships.
  • Own personal revenue performance :
    Deliver against an individual sales target across both matchday and seasonal products,maintainingstrong sales pace and conversion.
  • Own complex and high-value opportunities :
    Take responsibility for higher-value, more complex or at-risk deals, ensuring clear progression, pricingconfidenceandtimelyclosure.
  • Provide day-to-day coaching and escalation :
    Act as a coaching and escalation point for Sales Executives,supporting live opportunities, objectionhandlingand deal strategy.
  • Lead by example :

    Demonstrateconsistentlyhigh standards of preparation, follow-up, CRMdisciplineand client care, reinforcing premium sales standards.
  • Support onboarding and development :
    Accelerate the effectiveness of Sales Executives through shadowing, livefeedbackand best-practice guidance.
  • Ensure opportunity progression :

    Maintainclear next steps,timelines and accountability across all opportunities, intervening directly where momentum stalls.
  • Maintain pipeline quality :
    Ensure opportunities are accurately qualified, staged and updated to support reliable forecasting.
  • Reduceopportunityleakage and slippage :
    Proactivelyidentifyand address stalled,at-riskor underperforming opportunities.
  • Work closely with the Sales Manager, Hospitality&Sales Lead, Hospitality :
    Deliver agreed priorities, campaigns and focus areas, escalating only where appropriate.
  • Collaborate cross-functionally :
    Work with Marketing and CRM teams to execute fixture-led campaigns and targeted outreach activity.
  • Ensure clean handovers :
    Pass complete andaccurateinformation into Account Management and Operations teams to support strong onboarding and delivery.
  • Champion continuous improvement :

    Identify recurring objections, processgapsor proposition weaknesses and contribute constructively to improvements.
  • Represent the Club :
    Act as a credible, professional ambassador across all customer touchpoints, including selected matchdays, events and client appointments.
The Senior Sales Executive, Hospitality must have:
  • Proven experience in a sales or revenue-generating role, ideally within hospitality, premium servicesor live events
  • Strong consultative selling skills, with confidence handling high-value or complex enquiries
  • Experience managing a personal sales pipeline, including follow-up,qualification and closing
  • The credibility to mentor and support Sales Executives through example and informal coaching
  • Clear, professional communication skills across phone, email and in-person interactions
  • Strong organisation and attention to detail
  • Confidence using CRM systems to manage opportunities (MS Dynamics or similar desirable)
  • A calm, professional approach in live environments, including evenings and weekends
  • A client-first mindset and commitment to premium standards
Ideally, the Senior Sales Executive, Hospitality will also have:
  • Experience selling premium hospitality,memberships or high-value events
  • Understanding of high-end service expectations in sport,hospitalityor live entertainment
  • Familiarity with ticketing or inventory-based sales systems (e.g. Ticketmaster)
  • Experience supporting repeat business,upgradesor renewals
  • Prior experience onboarding or informally coaching colleagues
  • An interest in football, livesportor entertainment environments
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Position Requirements
10+ Years work experience
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