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Senior Sales Executive - Sports Betting

Job in Greater London, London, Greater London, W1B, England, UK
Listing for: Aiko Inc
Full Time position
Listed on 2026-02-24
Job specializations:
  • Sales
    Director of Sales, B2B Sales
Job Description & How to Apply Below
Location: Greater London

We are a well-funded, AI-led sports technology company hiring a Senior Sales Executive to drive new sports book operator partnerships across Europe.

This is a hunter role focused on new logo acquisition
, complex enterprise selling, and taking products from first conversation through to signed contract and go-live
.

This role is not account-management heavy.

What You’ll Be Selling

AI-powered, real-time sports engagement and decision-support products that:

  • Are embedded directly into sports book user journeys
  • Operate across pre-match and in-play betting
  • Are sold as enterprise B2B technology partnerships
  • Require consultative, solution-led selling in regulated environments
Key Responsibilities
  • Own end-to-end new business acquisition with licensed sports book operators
  • Build senior relationships with Heads of Sports book, Trading, Product, CRM, and Commercial teams
  • Structure and negotiate sports book-aligned commercial models (licensing, revenue share, hybrid)
  • Work closely with product and engineering teams to co-create operator-specific use cases
  • Navigate multi-stakeholder, regulation-aware sales cycles
  • Maintain accurate pipeline ownership and revenue forecasting
What Success Looks Like
  • Signing new sports book operators
  • Taking products live with paying customers
  • Building a strong, qualified enterprise pipeline
Mandatory Requirements
  • 12+ years of B2B sales experience in sports betting / iGaming
  • Proven track record of new logo acquisition with sports book operators
  • Experience selling sports book technology, data-led, or real-time products
  • Strong understanding of sports book operations, trading environments, and regulated markets
Nice to Have
  • Existing relationships with Tier-1 or Tier-2 sports book operators
  • Experience selling embedded (non-standalone) products
  • Exposure to multiple regulated sports betting jurisdictions
  • Background in AI, personalisation, or real-time engagement solutions
Territory
  • Primary focus: Europe
  • Secondary focus: Select Middle East opportunities
Who This Role Is Not For
  • Account-management–only profiles
  • Candidates without direct sports book sales experience

If you are experienced in selling complex sports book technology
, comfortable building deals from zero, and want real commercial ownership, we’d like to hear from you.

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Position Requirements
10+ Years work experience
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