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Senior Sales Executive - Sports Betting
Job in
Greater London, London, Greater London, W1B, England, UK
Listed on 2026-02-24
Listing for:
Aiko Inc
Full Time
position Listed on 2026-02-24
Job specializations:
-
Sales
Director of Sales, B2B Sales
Job Description & How to Apply Below
We are a well-funded, AI-led sports technology company hiring a Senior Sales Executive to drive new sports book operator partnerships across Europe.
This is a hunter role focused on new logo acquisition
, complex enterprise selling, and taking products from first conversation through to signed contract and go-live
.
This role is not account-management heavy.
What You’ll Be SellingAI-powered, real-time sports engagement and decision-support products that:
- Are embedded directly into sports book user journeys
- Operate across pre-match and in-play betting
- Are sold as enterprise B2B technology partnerships
- Require consultative, solution-led selling in regulated environments
- Own end-to-end new business acquisition with licensed sports book operators
- Build senior relationships with Heads of Sports book, Trading, Product, CRM, and Commercial teams
- Structure and negotiate sports book-aligned commercial models (licensing, revenue share, hybrid)
- Work closely with product and engineering teams to co-create operator-specific use cases
- Navigate multi-stakeholder, regulation-aware sales cycles
- Maintain accurate pipeline ownership and revenue forecasting
- Signing new sports book operators
- Taking products live with paying customers
- Building a strong, qualified enterprise pipeline
- 12+ years of B2B sales experience in sports betting / iGaming
- Proven track record of new logo acquisition with sports book operators
- Experience selling sports book technology, data-led, or real-time products
- Strong understanding of sports book operations, trading environments, and regulated markets
- Existing relationships with Tier-1 or Tier-2 sports book operators
- Experience selling embedded (non-standalone) products
- Exposure to multiple regulated sports betting jurisdictions
- Background in AI, personalisation, or real-time engagement solutions
- Primary focus: Europe
- Secondary focus: Select Middle East opportunities
- Account-management–only profiles
- Candidates without direct sports book sales experience
If you are experienced in selling complex sports book technology
, comfortable building deals from zero, and want real commercial ownership, we’d like to hear from you.
Position Requirements
10+ Years
work experience
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