Head of Delegate Sales - Cannes Lions

Overview

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money
20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

The LIONS brand is probably most synonymous with Cannes Lions, The International Festival of Creativity, the definitive meeting place for the global creative communications and advertising community. It’s five days of inspiration, aspiration, unlimited magic and potential. The Festival has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress.

LIONS is going through an exciting time as it’s recently repositioned as The Home of Creativity, supporting those in the business of creativity at every step of their journeys with an extended portfolio of new advisory, learning and intelligence services. Our purpose is to drive progress through creativity for an incredibly diverse and talented global creative community.

You will join a team of change makers. The team’s purpose is to champion change to create the most powerful global creative community and drive growth for the brand.

This role is based in our 5 Howick Place office.

As the Head of Delegate Sales you will work closely with the Commercial Director and Head of Marketing - Cannes Lions Festival to create and deliver a global sales strategy and roadmap that will allow the Festival to achieve its ambitious revenue targets and long term growth plans.

You will be responsible for driving global delegate pass sales, which has a key focus on emerging markets across LATAM, EMEA and APAC. You will have full ownership of the sales and commercial arm of the delegate sales strategy - leading a small, but high performing team working across multiple revenue streams. Responsible for the management of a team of 2-3 account managers.

This role will be also responsible for streamlining and advancing the sales process, working closely with internal marketing, data analytics, and reporting teams to optimize lead conversion.

This position is ideal for a commercial sales professional looking to take the next step into a leadership role
, combining strategic oversight with hands-on management responsibilities.

• Revenue Ownership
  :
• Deliver or exceed ambitious annual revenue targets across multiple pass types and regions.
• Consistently achieve sales targets while driving growth in key geographies globally.
• Assist in the creation and execution of the Delegate Sales Strategy in collaboration with the Head of Marketing and Director of Commercial.
• Ensure the delivery of a robust sales strategy that aligns with business objectives and market opportunities.
• Gather and report market intelligence and customer insights to inform business decisions and strategy.
• Stay ahead of market shifts, customer needs, and competitor activity.
• Stakeholder & Relationship Management
  :
• Own and manage relationships with regional stakeholders and key customers.
• Act as the primary point of contact and brand ambassador for Lions globally, representing the brand internally and externally.
• Coach and develop junior sales executives, fostering a culture of collaboration, success, and high performance.
• Manage overall team performance, ensuring consistent delivery against targets.
• Performance Reporting & Pipeline Management
  :
• Provide board-level performance reporting with a focus on accurate…