Fleet Executive

🚀 For this role, we’re looking for someone with a background in fleet, mobility, leasing, insurance, warranty, or commercial risk products.

In the context of Laka, Fleets are groups of commercial e-bikes or bikes insured and managed under a single account, typically operated by delivery companies, rental operators, or corporate clients.

👋🏻 Hello, we're Laka

You might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey…

Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it’s something people stand with, not against.

Our model:
Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.

Take a closer look at exactly what this means and how it works here

What have we been up to since then…?

In a nutshell, we've been very busy! Here are a few of the massive achievements we've had:

🚀 Raised an awesome Series B investment round of over $10m

🚀 Grown the team to over 70 Lakanauts, based across the UK and NL, enabling a choice-based, remote-first way of working

🚀 Launched Laka in a total of 11 countries, essentially helping more people in more places!

🚀 Captured the UK and NL enthusiast cyclist market and expanded into commercial business partnering

🚀 Been awarded 'Best Cycle Insurance Provider' (for the past 9 years in a row - go us! 🥳)

🚀 We've also achieved a 5
* rating on Google Reviews and Glassdoor - go check us out!

Help us continue to change an outdated industry…

We’re growing real fast on our path to make the Laka collective model the industry standard and we’re expanding across segments, products, and territories. We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.

We are seeking a driven candidate who will own and grow Laka’s Fleet portfolio in 2026. The individual will be responsible for protecting our current net revenue and delivering significant new revenue. They will strategically influence the roadmap for Q3 and Q4 using generated market insights.

• Protect the Base: Retain and grow the existing Fleet revenue.
• Drive Quick Wins: Close short-cycle, high-probability fleet opportunities.
• Own the Vertical: Be the single point of accountability for Fleet performance.
• Generate Insights: Deliver structured market intelligence to guide expansion strategy.
• Enable New Products: Support rollout and commercialisation of the Commercial Warranty (EIT project).
• Take full accountability: Reducing operational load on senior leadership

What you'll be getting up to:

• Visit and maintain relationships with existing London IBD partners
• Onboard new independent shops across London using the Laka Introducer model
• Train shop staff on how to present Laka at point-of-sale
• Install and refresh POS materials, QR codes, and digital signage
• Track shop performance (activations, conversion rate, feedback) through Hub Spot
• Share insights with Partnerships & Product to improve our retailer experience
• Represent Laka’s values: fairness, transparency, and community

Could this be right for you?

• Fluency in English and ideally Dutch would be excellent
• 3+ years in B2B sales, account management, or commercial partnerships
• Experience managing revenue targets and owning a commercial pipeline
• Background in fleet, mobility, leasing, insurance, warranty, or commercial risk products (preferred but not mandatory)
• Experience in early-stage or scale-up environments is highly desirable
• Demonstrated success in retention-focused commercial roles
• Strong stakeholder management skills (internal & external)
• Analytical mindset with ability to translate data into strategy
• Structured and organised approach to pipeline and account management
• Strong written and verbal…