Ticket & Hospitality Sales Associate - EMEA

EMEA Ticket and Hospitality Sales Associate

SailGP is racing redefined. The world’s most exciting racing on-water, SailGP was established in 2018 and is headquartered in London. The annual, global championship Races for a Better Future accelerating change in everything it does. The fan-centric, inshore racing takes place among the sport’s top athletes in some of the most iconic harbors around the world and offers the sport’s largest monetary prize.

Rival national teams battle it out in identical supercharged F50 catamarans, engineered for intense racing at electrifying speeds exceeding 60 mph/100 kph.

We are seeking a highly motivated, detail-oriented EMEA Corporate and Hospitality Sales Associate to join our Global Corporate and Hospitality Sales team. In this role, the Associate will support the sale of corporate ticket packages, local hospitality programs, local event sponsorship activations, and bespoke experience programs across Europe and the Middle East. This position will focus on executing outbound sales efforts, supporting pipeline development, and assisting in revenue generation across regional races.

Success in this role will be measured by individual sales contributions, pipeline support, and overall team revenue performance. The Associate will help develop sales materials, conduct outreach to prospective clients, and support relationship-building efforts across industries, including regional businesses, tourism boards. You will work closely with the Community team who manage our Yacht Club, marina and community relationships. The role may include travel to race cities to support local corporate sales initiatives and on-site activation efforts.

The ideal candidate is a driven and enthusiastic sales professional who is eager to build relationships and positively represent SailGP to stakeholders. This role reports to the Head of Global Ticket Sales and will support regular sales reporting, including pipeline updates and performance tracking. A background in hospitality sales and premium experiences is required. This role will be based in London, UK, requiring three days a week in the office.

• Identify and qualify new sales opportunities through outbound outreach and inbound leads
• Support the development of sales presentations and proposals tailored to corporate prospects
• Assist in client communications and negotiations to help close deals and meet revenue targets
• Maintain and update CRM systems to track pipeline activity, reporting, and performance metrics
• Build and nurture relationships with prospective and existing clients to support renewals
• Conduct market research on ticket and hospitality sales trends, competitor offerings, and regional demand
• Collaborate with Marketing to support targeted campaigns promoting ticket and hospitality opportunities
• Coordinate with internal teams to ensure smooth contract handoff and successful event-day execution

• 1–3 years of sales experience, preferably in ticket sales, hospitality, events, or the sports industry
• Exceptional verbal and written communication skills
• Experience building and supporting client relationships, ideally including corporate or VIP clients
• Ability to assist in negotiations and contribute to closing sales
• Proficiency with CRM tools and sales tracking software
• Experience working cross-functionally with marketing or event teams
• Strong organizational skills and attention to detail

• London, United Kingdom. Hybrid working model with a minimum of 3 days per week in the London Office. Travel is essential.