Sales Development Representative; SDR

Sales Development Representative (SDR)

Department: New Business

Employment Type: Full Time

Location: London

Reporting To: Sales Development Manager

Compensation: £38,500 - £45,000 / year

Reward Gateway, part of Edenred, is a global leader in benefits and employee engagement. We help businesses attract, engage, and retain top talent through strategic reward, recognition, and well‑being solutions.

Guided by our shared missions – ‘Making the World a Better Place to Work’ and ‘Enriching Connections, For Good’ – we’re committed to transforming workplaces and improving people’s daily lives.

Our team embodies entrepreneurial spirit, innovation, and respect. We push boundaries, speak up, and stay human, fostering a culture where imagination thrives.

The Sales Development Representative (SDR) is responsible for identifying, engaging, and qualifying new potential clients for the Reward Gateway New Business team.

You’ll be the first point of contact for many organisations – understanding their challenges, sparking interest, and setting up opportunities for our Sales Consultants. This role is ideal for someone early in their sales career who’s passionate about connecting with people, learning fast, and making a tangible impact.

SDRs at Reward Gateway are supported with training, tools, and coaching to build a long‑term career in consultative B2B sales.

As an SDR, you will:

• Work within a defined territory/industry, aligned to Consultants
• Generate new qualified opportunities and book meetings for the New Business Sales team.
• Build, maintain and nurture strong relationships with HR, Finance, and People leaders through professional, insight‑led outreach.
• Conduct discovery calls and meetings to understand the clients needs, goals and challenges.
• Partner closely with Marketing, Sales, and your SDR Manager to execute campaigns effectively.
• Represent Reward Gateway with professionalism, curiosity, and energy in every interaction.

A chance to be part of an extremely well established, stable and high growth ‘Unicorn’ SaaS company with over 50 benefits in our employee benefits package, including:

• A flexible holiday plan of up to 40 days per year
• £400 a year Wellbeing Allowance
• Private Medical Insurance
• Allowance for professional development books, E‑books, and podcasts
• Contributory pension scheme
• Employee, friends and family discounts across 1200+ retail, hospitality and lifestyle brands

Click here to see our full suite of benefits and perks dedicated to supporting all aspects of employee wellbeing!

Collaboration, connection as a team, and strong internal relationships are part of the “RG Magic” that makes our culture thrive. Our teams work from our Dean Street office two days per week.

• Conduct outbound prospecting via email, phone, and Linked In to engage target accounts.
• Proactively working to hit defined KPI’s and maintain sales pipeline.
• Respond quickly to inbound leads from campaigns, events, and referrals.
• Research organisations and tailor outreach to their industry and needs.
• Share market, industry and competitor insights to support sales and marketing activity.
• Qualify interest, budget, incumbent supplier and decision‑making process before handover to Sales.

• Partner with Sales Consultants and Account Directors to ensure smooth opportunity handovers.
• Work closely with Marketing on campaign execution and event follow‑up.
• Contribute feedback from prospects to improve messaging and targeting.
• Support the SDR team’s collective goals through collaboration and shared accountability.

• Maintain accurate CRM records and adhere to agreed activity and conversion metrics for clear visibility, forecasting, and governance.
• Participate in team stand‑ups, enablement sessions, and coaching programmes.
• Consistently demonstrate curiosity, adaptability, and a growth mindset.
• Take ownership of your personal development and career progression.

• Previous experience in sales, customer service, or business development is beneficial.
• Excellent communication…