Sales Manager – Underwear, Loungewear & Swim

Our client is an established international brand within the underwear, loungewear and swim category, with strong global recognition and ambitious European growth plans.

As part of its next phase of expansion, the business is seeking a commercially driven UK & Europe Sales Manager to accelerate wholesale and strategic digital growth across the region.

This is a permanent leadership role focused specifically on the underwear, loungewear and swim categories. Deep category knowledge and an existing network within specialist intimates, digital marketplaces, off-price platforms and premium retail groups will be essential.

This is both a strategic and executional position. You will be responsible for shaping the regional sales strategy, opening and developing major European accounts, and driving sustainable revenue growth.

The role will focus heavily on building partnerships with:

• Off-price and membership-based retail groups
• Leading department stores and specialist intimates retailers
• Strategic distribution and buying groups

You will work closely with senior leadership, product, merchandising and marketing teams to ensure commercial plans translate into measurable sell‑through performance.

• Build and execute a UK & Europe wholesale growth strategy aligned with global objectives
• Identify and secure high-impact strategic accounts across digital, off-price and multi‑brand channels
• Define route‑to‑market, distribution structure and account segmentation
• Develop market‑specific pricing, margin and volume strategies
• Contribute to seasonal sales targets and forecasting

• Lead relationships with key European wholesale and digital partners
• Present collections and manage seasonal sell‑in meetings
• Negotiate commercial terms, contracts and trading frameworks
• Collaborate on buy planning, assortments and promotional strategy
• Drive in‑season performance through reorders and trading actions

• Track weekly and monthly performance across sell‑in, sell‑through and margin
• Analyse competitor activity and market positioning within underwear and loungewear
• Maintain and optimise the order book in collaboration with operations
• Present regional performance updates to senior leadership

• Feed market insight into range planning and assortment decisions
• Protect core best sellers while ensuring innovation and relevance
• Align product strategy with regional customer and retailer demand
• Support go‑to‑market readiness including showroom and trade event planning

• 6–10 years’ wholesale sales experience within underwear, intimates, loungewear and/or swim
• Strong network across European digital platforms, buying groups and large‑scale retail organisations
• Proven track record of opening and scaling major strategic accounts
• Experience managing marketplace and high‑volume online partners
• Commercially analytical with strong margin and pricing knowledge
• Confident negotiator, comfortable operating at senior retailer and brand‑owner level
• Entrepreneurial mindset with the ability to build structure and growth simultaneously

• A permanent leadership opportunity within a recognised international brand
• Ownership of UK & European commercial growth in a specialist category
• Exposure to senior leadership and strategic decision‑making
• A platform to build and scale high‑impact digital and wholesale partnerships
• Excellent salary plus performance‑related bonus