Head of Sales

Amber Beverage UK is a leading UK route to market and brand building partner for premium and super premium drinks brands across grocery, wholesale, convenience, specialist retail, e-commerce and on trade.

We combine national sales coverage with brand activation, marketing support and commercial execution to help brands grow in the UK market.

We put the consumer at the heart of everything we do, combining insight led brand building with strong customer partnerships and commercial execution across every channel.

We bring together entrepreneurial thinking, commercial execution and a genuine passion for brands, customers and people development, giving teams the opportunity to grow, contribute ideas and build long term careers within the business.

Our portfolio combines established international brands with ambitious incubator brands across premium and super premium spirits, wine, non alcoholic and functional drinks.

Key brands include Stoli, elit Vodka, Rooster Rojo, Fortaleza, El Tequileño, The Irishman, Flor de Caña, Portobello Road Gin, Lind & Lime Gin, ODK, Three Spirit and Faustino, one of the largest Rioja brands in the UK market.

At Amber Beverage UK, our field sales team is responsible for turning commercial and brand strategy into execution within outlet across the UK market.

Working across both on trade and off trade channels, the team plays a key role in driving distribution, cocktail listings, menu presence, activation and rate of sale for our brands.

The team works closely with customers, wholesalers, operators and bartender communities to strengthen brand presence, drinks recommendation and in outlet standards across the market.

From securing new listings and feature displays through to staff engagement, tastings and menu placements, the field sales team helps bring Amber Beverage UK brands to life where consumers ultimately experience them.

As the business continues to grow, we are looking to further strengthen our field capabilities, customer influence and commercial impact across the UK market.

We are looking for a commercially driven Head of Field Sales to lead Amber Beverage UK’s national field sales team across the UK.

Reporting into the Sales Director, this role leads a team of 9 field sales professionals operating across both on trade and off trade channels.

The field sales team plays a critical role in turning commercial and brand strategy into execution within outlet, helping drive distribution, cocktail listings, menu presence, activation and rate of sale across the UK market.

This role is responsible for building a high performance culture focused on energy, accountability, commercial delivery and high standards across the market.

You will lead from the front, spending regular time in trade alongside the team while coaching, developing and helping raise performance across the business.

Working closely with Brand, Marketing and Route to Market teams, you will help ensure brand plans are delivered to a high standard within outlet while supporting wider commercial priorities across the business.

A key part of the role will be strengthening relationships across wholesalers, operators and customer field teams to improve cocktail adoption, menu presence, brand presence and activation standards for Amber Beverage UK brands.

The successful candidate will combine strong commercial leadership with analytical thinking, coaching capability and a genuine passion for brands, cocktails and consumer execution.

National travel is required.

• Lead, inspire and develop a national field sales team across the UK
• Create a high performance culture built around accountability, pace, ownership and commercial delivery
• Set clear expectations, KPIs and performance standards across the field team
• Lead from the front with regular in trade coaching and customer engagement
• Develop the team’s capability across commercial selling, cocktails, activation and outlet standards
• Conduct regular performance reviews, coaching sessions and development planning
• Recruit, retain and develop high calibre field sales talent
• Lead regular team…