VP of Sales SaaS Equity

VP of Sales | High-Growth SaaS | UK | Sales Leadership Recruitment

Salary: £150,000–£180,000 Base | Uncapped OTE | Meaningful Equity
Location: UK (London HQ / Hybrid)
Sector: Sales Recruitment | Tech Sales | SaaS | Sales Leadership

Selective Search — the UK’s premier sales recruitment and tech sales recruitment specialist — is exclusively retained to find an exceptional VP of Sales for one of the UK’s most exciting Series B SaaS businesses. This is a genuine opportunity to build and lead a world-class sales function from the ground up.

Our client has achieved product-market fit, proven repeatable sales motion, and is now ready to scale. With a £30m Series B freshly closed and a board committed to aggressive UK and European expansion, they need a VP of Sales who can hire, coach, and drive a team of 15–25 quota-carrying salespeople while remaining personally close to the largest strategic deals.

• Own the full new business and expansion revenue number — £15m ARR target in Year 1, scaling to £40m by Year 3
• Build, hire and develop a high-performance team of AEs, SDRs and Sales Engineers across UK and Europe
• Design and implement scalable sales processes, territories, compensation plans and forecasting cadences
• Partner with the CEO and CRO on go-to-market strategy, pricing, and ICP refinement
• Establish strong cross-functional relationships with Marketing, Product and Customer Success
• Represent the business at board level and to key strategic investors and partners

• 5+ years leading high-performance tech sales teams in a SaaS or enterprise software environment
• Proven track record scaling a sales team from £5m to £30m+ ARR
• Hands‑on people leader — known for developing talent, not just managing numbers
• Deep understanding of modern B2B SaaS sales motions: PLG, outbound, channel, and partner‑led growth
• Exceptional at forecasting, pipeline management, and data‑driven decision making
• Inspirational communicator — as compelling in a team meeting as in a board presentation

The product is genuinely differentiated, the market is large and growing, and the board has committed the investment to win. This is a rare VP of Sales role where you can build your legacy — and be rewarded handsomely for doing so. Equity is meaningful at Series B.

Selective Search is the UK’s leading specialist in sales recruitment and technology sales recruitment at senior and executive level. We work on a retained basis, exclusively with ambitious technology businesses seeking the best commercial talent in the market.

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