GTM Lead: Data and Analytics

We’re on a mission to change the football transfer market.

Transfer Room is a hyper-growth B2B SaaS Sports Tech company and the only digital marketplace in the world focusing on the global football industry.

We do this by empowering football clubs, agents and players to be successful in the transfer market by giving them real-time market intelligence and direct access to a global network of decision-makers.

Transfer Room has become a must-have for key stakeholders in football’s transfer market. It’s used by 800+ clubs, including Man City, Liverpool and Juventus, 550 trusted agencies and 8000 professional players. It has empowered clubs and agents to facilitate over 9,500+ transfers since its launch in 2017.

The Revenue team are truly global and they have the opportunity to connect weekly in 121s and team meetings, as well as in person at Transfer Room events.

Our HQ is at Bankside London with additional Revenue team members based globally.

At Transfer Room, we are transforming how football clubs and agents use data to make better decisions.

We are hiring a GTM Lead for Data and Analytics to drive the commercial growth of our data products across global football markets. This is a hybrid role spanning new business, account expansion, and strategic relationship management. This is not a traditional sales position. We are looking for someone who combines:

• Deep football domain expertise (ideally as a former data analyst within a club)
• Commercial experience within sports tech or data business
• The ability to generate demand and close deals without relying on brand recognition

You will own revenue generation in your market, build trusted relationships across clubs and agents, and play a key role in shaping our go-to-market approach for data.

• Proactively identify, target, and win new business with football clubs and other potential customers for our data solutions
• Lead outbound efforts, leveraging your network and market knowledge to generate opportunities
• Own the full sales cycle from prospecting through to close

• Manage and grow a portfolio of key accounts across clubs and agencies
• Identify and execute on upsell, cross-sell, and expansion opportunities
• Build long-term, trusted partnerships with both technical users and decision-makers

• Understand client workflows, technical requirements, and data challenges
• Deliver tailored pitches, product demos, and Proof of Concepts (PoCs)
• Translate complex data capabilities into clear commercial value for stakeholders

• Lead contract negotiations and close deals to meet and exceed revenue targets
• Accurately forecast pipeline and revenue using Hub Spot
• Maintain strong discipline across pipeline management and sales activity

• Build relationships with key stakeholders including:
• Data analysts
• Heads of recruitment
• CFOs and senior decision-makers
• Leverage your network to unlock new opportunities and partnerships

• Work closely with Customer Success, Product, and Marketing teams
• Provide market feedback to inform product development and positioning
• Support onboarding and long-term client success

• You will create demand, not inherit it
• You will sell data-driven insight and workflow, not just software
• You will operate in a high-trust, relationship-driven football ecosystem
• Technical users (analysts)

• Experience in a sports tech, data, or high-growth startup environment
• Proven track record in:
  • Account growth and expansion
• Background in a data analyst role within a football club (strongly preferred)
• Experience in a commercial role (Sales, Account Management, Solutions, or CS with revenue ownership)
• Demonstrated ability to:
  • Generate leads independently (outbound + network-driven)
  • Sell in low-brand or emerging product environments
• Strong existing network across:
  • Football clubs
  • Analysts
  • Agents
• Proven success pitching and closing deals at CxO / senior stakeholder level
• Strong consultative and technical selling capability
• Ability to bridge the…