Sales Director with Chinese

Our client is a rapidly growing global tech company specialising in memory chips and semiconductor solutions. Their product range includes DRAM, SSDs, embedded memory, and storage ICs used in laptops, mobile devices, servers, and smart electronics. They are expanding across the UK and Europe and building a high-performing local sales organisation.

London, United Kingdom

Full-time

Semiconductors | Memory Chips | B2B Technology

Chinese (native-level), English (native-level fluency)

Competitive base salary + performance bonuses

The ideal candidate will lead the development of the UK/EU semiconductor market, drive memory chip sales, build local teams, and establish a sustainable customer network across the region.

• Develop overseas market strategies for memory chips and semiconductor products, focusing on the UK and EU.
• Conduct industry demand analysis and identify opportunities in sectors such as data centres and high-growth electronics.
• Lead business expansion for memory chip customers and establish partnerships with distributors and major European clients.
• Build and optimise a localised sales network, including channel management and pricing strategies.
• Manage key customers directly, ensuring strong relationships, optimal payment cycles, and long-term cooperation.
• Establish inventory monitoring systems, solve channel conflicts, and maintain price stability.
• Ensure compliance with export controls, data regulations, and contractual requirements.
• Organise and participate in European semiconductor exhibitions to enhance brand influence.
• Collaborate with cross-regional teams including supply chain, product, and legal departments.
• Build and manage the London-based sales team.

• Bachelor’s degree or above (microelectronics‑related majors preferred).
• Native-level Chinese and fluent English.
• Minimum 5+ years of semiconductor sales experience.
• At least 3+ years specialised in memory chip sales.
• Track record with leading semiconductor enterprises (Samsung, Micron, SK Hynix preferred).
• 3+ years of experience managing the European market, especially UK clients.
• Candidates with UK work visa or permanent residency preferred.
• Experience with traders, agents, and original manufacturers in the semiconductor industry.
• Existing client resources in the UK, Europe, or US are a strong advantage.
• Experience building teams from 0–1 in overseas settings.