Field Sales Representative

Wholegood’s mission is to provide truly sustainable food that supports people, places and the planet we all live on. We aim to leave everything better than we found it. We’re a team of 100 people who are an extension of our company ethos. Since day one of Wholegood, growing the business with like‑minded, purpose‑focused people, has been the goal. We are a dynamic and fast‑growing organic fresh produce company dedicated to supplying high‑quality fruits and vegetables to retailers, wholesalers, food service providers, and other businesses.

Our commitment to freshness, sustainability and excellent customer service sets us apart in the industry.

• Develop and execute a sales strategy to grow revenue and market share within the assigned territory.
• Identify and pursue new business opportunities with retailers, wholesalers, restaurants, and food service providers.
• Build and maintain strong relationships with existing customers, ensuring exceptional service and satisfaction.
• Conduct regular customer visits, provide product knowledge, and offer tailored solutions based on customer needs.
• Monitor market trends, competitor activities, and customer preferences to identify opportunities for growth.
• Collaborate with internal teams, including logistics and operations, to ensure timely and efficient delivery of products.
• Meet and exceed sales targets and key performance indicators (KPIs).
• Provide accurate sales reports, forecasts, and market feedback to management.

• Previous experience working with retailers or food service providers – required
• Previous experience with pricing strategies and seasonal trends in fresh produce sales – required
• Proven experience in sales, preferably within the fresh produce, food, or FMCG industry.
• Strong negotiation, communication, and interpersonal skills.
• Ability to work independently, manage time effectively, and prioritise tasks.
• A passion for fresh produce and knowledge of industry trends.
• Valid driver’s licence and willingness to travel within the assigned territory.
• Proficiency in Microsoft Office (Excel, Word, Outlook) and CRM software.
• Salary of £28, per year with commission structure (salary negotiable – depending on experience)
• Pension scheme
• Holidays (28 in total – this includes normal bank holidays)
• Produce pantry (free food)
• Employee discounts on stock
• Company vehicle or mileage reimbursement.
• Opportunities for professional growth and development.
• Hybrid role (office based 1‑2 days per week)

Working Hours:

We are open 7 days a week and this role will involve you working 5 days a week.
Monday – Friday / 08:30 – 17:00 (some flexibility required).

Wholegood is based in a warehouse in Greenford, West London.

Job Type: Permanent Full Time

Ability to commute/relocate:
London SW8 5EH – reliably commute or plan to relocate before starting work (preferred).

Experience:

Food retailers/service providers – 1 year (preferred);
Fresh produce sales – 1 year (required).

Licence/Certification:
Driver’s licence – preferred.

Work location:

Hybrid remote in London SW8 5EH.