Channel Sales Manager, EMEA

About the Role

As Channel Sales Manager, EMEA, you will report directly to the Senior Manager, Channel & Alliances, EMEA and will be responsible for building and growing a focused portfolio of Channel and Reseller partners across a defined region or set of priority markets. Your role will be to turn selected partners into active revenue contributors by recruiting the right organisations, enabling their teams, driving account alignment, creating joint go‑to‑market plans, and generating partner‑sourced and partner‑influenced pipeline.

You will be expected to create momentum, identify where partners can open doors Mixpanel cannot reach alone, and build repeatable motions that increase partner contribution to pipeline and revenue. You will work closely with regional Account Executives and Sales leadership to embed partners into target account planning, source new opportunities, support active sales cycles, and help accelerate deals through trusted partner relationships.

You will be accountable for building a regional partner business plan with clear targets, partner coverage, pipeline goals, activation milestones, and forecasted revenue contribution. Success in this role will be measured by the quality and quantity of partner‑sourced pipeline, partner‑influenced revenue, active co‑selling motions, partner‑generated opportunities, and the strength of the partner ecosystem in your market.

• Own and grow a defined portfolio of Channel and Reseller partners across EMEA, with a clear focus on generating partner‑sourced pipeline, partner‑influenced pipeline, and resell revenue.
• Identify, recruit, qualify, and onboard high‑potential partners in priority markets, including Regional System Integrators, Digital Agencies, Product Development Agencies, Consultancies, and specialist analytics partners.
• Build partner‑specific business plans that define target accounts, revenue goals, pipeline targets, sales plays, marketing activity, enablement needs, executive relationships, and quarterly milestones.
• Create repeatable partner motions that multiply Mixpanel’s reach, including account mapping, referral generation, co‑selling, reseller motions, services‑led opportunities, regional campaigns, and event‑based demand generation.
• Work directly with Account Executives and Sales leaders to align partners to priority accounts, identify where partner influence can accelerate active opportunities, and ensure partner involvement is captured correctly in Salesforce and Partner Stack.
• Drive partner pipeline generation by running regular account‑planning sessions, target account reviews, joint prospecting activity, campaign follow‑up, and partner‑sourced opportunity reviews.
• Enable partner sales, consulting, and technical teams so they can confidently identify Mixpanel opportunities, position the platform, qualify customer needs, and support early‑stage sales conversations.
• Own the day‑to‑day management of Mixpanel’s PRM system, ensuring partner communications, deal registrations, onboarding workflows, partner updates, and programme content are accurate, timely, and consistently managed.
• Develop a strong understanding of each partner’s business model, customer base, services capability, commercial incentives, and regional market strengths.
• Partner with Marketing to plan and execute campaigns, webinars, round tables, executive dinners, customer events, and MDF‑funded activities that create measurable pipeline.
• Build internal visibility for partner activity by ensuring Sales, Marketing, Customer Success, Solutions Engineering, and regional leadership understand where partners can help create or accelerate revenue.
• Maintain accurate reporting on partner pipeline, forecasted revenue, partner activity, account mapping, campaign performance, and quarterly progress against plan.
• Act as a commercial operator, not just a relationship manager, by constantly looking for ways to turn partner relationships into measurable growth for Mixpanel.

• Experience in channel sales, partnerships, alliances, business development, or direct SaaS sales, ideally in a quota‑carrying or pipeline‑generating role.
• Direct experience building,…