Commercial Sales Account Executive

About AppViewX

AppViewX is trusted by the world's leading organizations to reduce risk, ensure compliance, and increase visibility through automated certificate lifecycle management. At AppViewX, we put you to work with our AVX platform, which is the industry's most advanced and fastest growing cloud-native Certificate Lifecycle Management (CLM) platform. The AVX Platform allows customers to realize immediate value from complete certificate lifecycle management, enterprise-wide Kubernetes TLS automation, scalable PKI-as-a-Service, secure code signing, easy Microsoft CA migration, IoT security, SSH and key management, and PQC-forward controls in even the most complex multi-cloud, hybrid, and edge environments.

Commercial Sales Account Executive – London, UK

The Commercial Sales Executive is responsible for driving revenue growth, identifying new market opportunities, and managing the entire sales cycle for our products and services across designated territories. This role requires a highly motivated, results‑oriented professional with a deep understanding of international business and complex commercial negotiations. The successful candidate will be a self‑starter who can operate independently in diverse, fast‑paced international markets.

• Develop and execute a strategic sales plan to achieve and exceed sales targets and expand the company's customer base.
• Identify and qualify new commercial opportunities through market research, networking, and cold outreach in various international markets.
• Manage the end‑to‑end sales process, including prospecting, presentation, proposal generation, negotiation, and contract closure with customers, distributors, and partners.
• Focus on generating significant pipeline and growth.

• Build and maintain strong, long‑lasting customer relationships, acting as a trusted advisor and subject matter expert for clients.
• Gather market intelligence on industry trends, competitor activities, and regulatory changes to inform product development and sales strategy.
• Represent the company at industry events and conferences.
• Collaborate with the marketing team to localise sales materials and campaigns.

• Maintain accurate and up‑to‑date sales forecasts and activity reports using the company's CRM system.
• Prepare and deliver quarterly business reviews to senior management, outlining regional performance, challenges, and future strategy.
• Ensure compliance with all international trade regulations and company policies.

• Bachelor's degree in business, marketing, or a related field.
• Minimum of 7 years of progressive commercial sales experience.
• Demonstrated ability to close complex, high‑value commercial deals in a diverse geographical territory.
• Strong verbal and written communication skills in English.
• Willingness to travel internationally frequently (up to 50% of the time).

• Experience with a global distribution network or channel partner model.
• Proven track record of managing and expanding sales into new, emerging markets.

• Travelling to customers, partners and events as and when required.