Commercial Relationship Manager

Contract: 37.5 hours per week | Permanent

Location: Remote with regular travel across the South of England

Salary: £48,000 per annum + £5,800 car allowance

Are you passionate about helping care homes thrive while making a meaningful difference to residents and their families? We're looking for a Commercial Relationship Manager to provide in-home support to a portfolio of care homes across the South region, ensuring prospective residents and their families receive an outstanding experience from first enquiry through to move-in.

Working closely with Home Managers and operational teams, you'll help drive sustainable self-funded occupancy growth, strengthening Anchor’s private pay performance by providing specialist, on‑the‑ground sales training and advice.

• Drive private pay occupancy growth by improving enquiry management processes and activities across a portfolio of homes within the region.
• Support homes to maximise every enquiry and deliver an outstanding customer experience from enquiry to admission.
• Provide hands‑on support to homes requiring focused sales and admissions improvement.
• Coach and develop our colleagues to build confidence and capability in enquiry handling, tours and follow up activity.
• Embed best practice CRM management, ensuring strong sales discipline across the customer journey.
• Research and share local market insights, customer trends and competitor intelligence to support future growth.
• Monitor performance data, identify risks and opportunities and take action to improve results.
• Lead local outreach and community engagement initiatives, supporting homes to deliver events, build community partnerships, and generate referrals that increase local awareness.

You’ll be a commercially minded, people focused professional from the care sector, with a passion for supporting older people and their families and helping care homes deliver outstanding experiences and occupancy outcomes.

• A track record of driving growth and improving performance.
• The confidence to coach, support and influence others.
• Strong commercial awareness and analytical skills.
• Excellent communication and relationship building abilities.
• A full UK driving licence and wiliness to travel regularly.

If you’re motivated by making a real difference while helping services grow and succeed, we’d love to hear from you.

• 25 days holiday plus 8 bank holidays (buy and sell available)
• 24/7 digital GP, mental health support and virtual physio via Help@hand
• Free eye tests and flu jabs
• Pension contributions up to 10% plus free life assurance at 3x your annual salary
• Access to a 24/7 confidential advice line
• Savings on tech, travel and essentials, plus optional Health Cash & Dental Plans