Key Account Manager – Chinese Market

Overview

Join our Movement and Champion Restaurant Culture! At The Fork we believe that the best things in life happen around the table. As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world’s favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.

We’re part of the Tripadvisor Group and proud to be building a diverse, people-first culture where “respect”, “ownership”, “growth” and “better together” values thrive. If you’re passionate about food, technology, and making a real impact, your seat at the table is ready. In the UK, we operate in one of the most competitive and fast‑paced restaurant markets, where success requires strong execution, resilience, and commercial drive.

Mandarin‑speaking Key Account Manager Hunter to accelerate The Fork’s growth within the Asian restaurant segment, with a strong focus on the Chinese restaurant market across key UK areas. This is a target‑driven new business role, focused on acquiring high‑potential independent restaurants, groups, and strategic accounts in the Chinese sector. You will take full ownership of your territory, build a strong self‑generated pipeline, and lead negotiations end to end within one of the UK’s most dynamic and influential hospitality communities.

This is a field‑based role (approx. 70% of your time).

• Prospecting and acquiring new restaurants, with a strong focus on Chinese and wider Asian restaurants in key UK locations
• Generating your own pipeline through cold calls, walk‑ins, referrals, networking, and local market mapping
• Conducting in‑person meetings and product demos to present The Fork’s B2C and B2B value proposition
• Managing your own pipeline from first contact to negotiation and closing
• Adapting your schedule to restaurant availability, including occasional evening meetings
• Sharing market insights with the wider sales team to improve our approach to the Asian restaurant segment

Quick ramp up on the sales pitch and product knowledge (both B2C and B2B). Create a strong pipeline of qualified opportunities. Demonstrate consistent daily activity across calls, visits, meetings, and follow‑ups. Close your first 10+ deals independently.

• Reach full productivity on quarterly acquisition targets
• Manage your territory independently and proactively
• Consistently generate new business through your own pipeline
• Deliver strong weekly activity levels, including around 10 meetings per week and 30+ new opportunities created monthly
• Become a key internal reference point for the Chinese and wider Asian restaurant segment in your territory

• Fluent in Mandarin and English – both spoken and written
• 4+ years of experience in sales, ideally in B2B, field sales, hospitality tech, food service, or restaurant‑related environments
• Proven ability to prospect, manage a pipeline, negotiate, and close deals independently
• Strong commercial mindset with the ability to influence and negotiate effectively
• Resilience, with a positive and proactive attitude towards working in a target‑driven environment
• Strong organisational skills, with the ability to manage priorities effectively in a fast‑paced setting

• Previous experience selling to Asian‑owned businesses
• A strong local network within the Chinese or wider Asian hospitality community
• A genuine passion for hospitality, with an interest in digital products and technology.
• Energy, consistency, and determination when facing challenges or rejection
• A competitive mindset and ambition to exceed targets
• Interest in digital products, restaurant technology, and marketplace platforms
• Confidence using digital tools, including Google Workspace; CRM experience is a plus

• Competitive fixed salary and uncapped commission
• Lunch vouchers available 3 working days per week (delivered to the office only)
• International teams and a multicultural environment spanning 11 offices across Europe
• Highly inclusive working environment
• Lifestyle benefits…