Sales Executive

Main Purpose of the Role

The Sales Executive will be responsible for growing business within existing accounts through activations, training sessions and tastings, while supporting the On-Trade Manager and Co-Founders.

The role also involves identifying and opening new on-trade and independent off-trade accounts as well as activating through consumer tastings and team trainings within our retail partners.

• Maintain and develop the existing account base
• Increase Rate of Sale (ROS)
• Improve Point of Sale (POS) presence and overall visibility
• Grow the brand awareness of SMALL BEER within accounts

• Identify and open new on-trade and independent off-trade accounts
• Build strong relationships across your London territory
• Deliver against monthly and quarterly growth targets
• Be able to drive to and engage with our retail partners across the country

• Organise and deliver product trainings and tasting masterclasses in-store.
• Act as an educational ambassador for the SMALL BEER brand
• Work closely with Sales & Marketing team to execute activations
• Measure and report on activation effectiveness

• Achieve agreed annual business and personal objectives
• Contribute to financial year planning and target delivery
• Attend company events as required (including evenings and weekends where necessary)
• Strong interpersonal and relationship-building abilities
• Team-oriented with drive and ambition to develop within the business
• Excellent written and verbal communication skills
• High level of computer literacy, including Microsoft Word, Excel and Power Point
• Genuine interest in the drinks industry, with awareness of UK on-trade trends
• Highly organised and self-motivating with a desire to learn.

• 1–3 years’ experience in sales - ideally drinks // FMCG or within hospitality
• Existing London FMCG // hospitality // retail network advantageous
• Full UK driving licence
• Comfortable working independently and managing a territory
• Experience using CRM systems preferred

• Monthly team lunches
• Cycle to Work scheme
• Opportunity to grow with a fast‑scaling independent brewery