Channel Manager DE

Channel Manager DE/AT - 12 months contract, Amazon Incentives

Job :  | Amazon EU SARL (UK Branch) - D67

This is a fixed‑term contract for a duration of 12 months. At Amazon Incentives we strive to support corporate customers across all sizes and industries in rewarding their employees and customers. By offering Amazon Gift Cards and other Amazon branded values, we provide businesses with convenient and effective incentive solutions that are desired by recipients, helping them in achieving their goals around customer acquisition, retention, employee satisfaction, and more.

Our team seeks a customer‑obsessed and highly organized Channel Manager to grow our B2B business in Germany and Austria by developing relationships with the third‑party distributor network. The candidate will be responsible for a significant share of total business in these locales, owning all aspects of the relationship with distributors, from negotiating contract terms to implementing co‑marketing campaigns. This leader will unlock incremental opportunities and ensure long‑term profitability for the channel.

Internally, the candidate will represent customer needs to inform product development and process optimisation to maximise account lifetime value, leading high‑impact business projects.

The ideal candidate will be experienced in account management and business development, negotiating and closing multi‑million Euro deals with large corporate accounts. The role will also require strategic planning and the ability to influence senior stakeholders across functional areas such as Legal, Product, Finance, Marketing, Operations, as well as other business units across Amazon.

• Creating and executing a strategic plan to drive growth and profit optimisation within the third‑party distribution channel.
• Managing a substantial portfolio of existing accounts, seeking development opportunities and ensuring excellent support on daily business.
• Planning and execution of co‑branded marketing initiatives.
• Analysis and reporting on accounts and channel performance to leadership.
• Exploring market segment trends and collecting customer feedback to influence product/service development, working closely with stakeholders.
• Collaborating and influencing internal stakeholders (Marketing, Operations, Product, Legal, and Finance).
• Monitoring and auditing downstream‑distribution to ensure compliance with policies and financial guardrails.

The role revolves around the development of large B2B Gift Card distributors. As a Channel Manager, you will constantly seek opportunities to grow existing use cases with distributors, as well as explore net new distribution channels. You will manage client requests and work with partner teams to continually improve the client experience. You will conduct performance analysis to ensure profitability of your portfolio, negotiate renewal terms with clients and provide business reporting to inform sales strategy and product/process improvements.

Amazon Incentives enables businesses to improve employee motivation, increase customer loyalty or drive behavioural changes with Amazon Gift Cards and other Amazon branded values. The selection, convenience and flexibility of our products allow our corporate clients to incent their audience with a reward that is relevant and meaningful to them. We distribute our products world‑wide to business customers either directly or through third‑party distributors.

• Bachelor’s degree or equivalent, or experience in sales or marketing work (e.g., e‑commerce, retail technology, SaaS) or equivalent.
• Speak, write, and read fluently in German.

• Knowledge of procurement and source‑to‑pay methods at small and medium businesses.
• Experience influencing at all levels within an organisation, particularly at the executive level.
• Experience exceeding sales targets using a consultative, solutions‑focused approach or equivalent.

Amazon is an equal‑opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.…