Sales Manager

Are you a high-performing sales leader, or an experienced enterprise seller ready to step into leadership, with a proven track record in SaaS and Mar Tech?

We're looking for a Sales Manager to lead the Sales team from our London office, managing a team of six Account Executives and a small team of Business Development Representatives.

You’ll be responsible for driving new business across the UK and EMEA while building a high-performing sales organisation that consistently delivers against ambitious targets.

This is a hands‑on leadership role for someone who enjoys coaching, developing people, leading complex sales, and creating a culture of high performance. If you’re passionate about innovative marketing technology and hands‑on sales leadership, we’d love to hear from you.

As Sales Manager, you will be responsible for leading Playable’s Sales team and accelerating our growth across the UK and EMEA.

You’ll lead, coach and develop our Account Executives and Business Development Representatives, ensuring the team consistently generates qualified pipeline, wins new customers, and delivers predictable revenue growth. Working closely with Marketing, Customer Success and Product, you’ll help shape our commercial strategy while ensuring our sales organisation operates with focus, discipline and customer‑centricity.

At Playable, we believe great sales leaders lead from the front. While this role does not carry an individual sales quota, you’ll remain closely involved in strategic opportunities, executive customer meetings, deal coaching and commercial negotiations, helping your team succeed in complex sales cycles.

Our platform is redefining how brands engage their audiences through interactive, playable experiences. Success in this role requires someone who can challenge conventional marketing thinking, understand enterprise business priorities, and help customers realise the commercial value of innovative Mar Tech solutions.

• Lead, coach and develop a high-performing Sales team consisting of six Account Executives and a team of Business Development Representatives.
• Build a high-performance culture focused on accountability, collaboration, continuous development and consistent execution.
• Drive new business sales across the UK and wider EMEA region, with a strong focus on acquiring new logos.
• Ensure the BDR function delivers consistent pipeline generation and high-quality sales opportunities for the Account Executive team.
• Support sales opportunities by coaching deal strategy, participating in executive meetings and helping progress complex sales cycles.
• Own sales forecasting, pipeline management and performance reporting
  , ensuring predictable revenue growth and operational excellence.
• Work closely with Marketing to optimise inbound lead management and maximise conversion into qualified pipeline.
• Partner with Product, Customer Success and Solutions & Services to share customer insights, market feedback and commercial opportunities that strengthen our go-to-market strategy.
• Report on sales performance, pipeline health and strategic initiatives to the VP of Sales.

• Proven experience from B2B sales within SaaS and Mar Tech (either as an experienced contributor or as a manager).
• Hands‑on experience with the MEDDPICC qualification framework.
• Strong leadership and coaching skills, with a passion for developing people and creating high‑performing teams.
• Deep understanding of sales methodologies, complex buying processes and consultative selling.
• Strong business acumen, with the ability to engage senior stakeholders and translate business challenges into compelling commercial solutions.
• Data‑driven and highly organised, with experience in forecasting, pipeline management and sales performance reporting.
• Passionate about digital marketing, customer engagement and emerging marketing technology.
• Comfortable operating in a fast‑paced, high‑growth scale‑up environment.
• Full professional proficiency in English. Additional European languages are an advantage.

We’ve created a flexible SaaS platform that allows brands to integrate gamification into their marketing in all…