Business Development Manager | Elderly Care Provider | North West

Business Development Manager | Elderly Care Provider | North West London

Are you an experienced Business Development Manager with a passion for building relationships and driving occupancy growth within the care home sector?

Do you thrive in a community‑focused role where networking, relationship building and commercial success go hand in hand?

Are you looking for an opportunity where your work will have a direct impact on occupancy performance and the long‑term success of a well‑invested care home?

Then this could be the opportunity for you.

We are working in partnership with an established elderly care provider to appoint a Business Development Manager for one of its care homes in North West London, supporting occupancy growth through proactive business development and community engagement.

This is a newly available position, offering an exciting opportunity to make an immediate impact within a home that is focused on increasing occupancy and growing its private‑pay resident base.

Working closely with the senior leadership team, you will be responsible for developing strong relationships across the local healthcare community, generating new referral opportunities and supporting prospective residents and their families throughout the admissions process.

The successful candidate will play a pivotal role in raising the profile of the home, strengthening community partnerships and positioning the service as the provider of choice within the local market.

Our client is a respected elderly care provider committed to delivering high‑quality residential care while investing in innovation, employee development and sustainable growth.

With ambitious plans for the future, the organisation is seeking a commercially driven individual who can combine relationship management with proactive business development to drive occupancy performance.

• Build and maintain relationships with hospitals, discharge teams, healthcare professionals, local authorities and community organisations.
• Identify and develop new referral pathways to generate consistent enquiry volumes.
• Represent the care home at networking events and within the local community to strengthen brand awareness.

• Drive occupancy levels through proactive business development activity.
• Focus on increasing private‑pay admissions while supporting all suitable enquiries through to conversion.
• Maintain a healthy admissions pipeline through regular follow‑up and relationship management.
• Conduct tours of the care home for prospective residents and their families.
• Confidently discuss fees, care packages and the admissions process.
• Guide prospective residents through the sales journey from initial enquiry through to move‑in.

• Maintain accurate CRM records and enquiry tracking.
• Monitor occupancy performance and admissions activity through dashboards and reporting.
• Work collaboratively with operational leadership to deliver commercial objectives.

You will be a commercially minded relationship builder who enjoys networking, developing partnerships and delivering measurable occupancy growth.

• Proven experience in business development, sales or relationship management.
• Excellent communication and interpersonal skills with the ability to engage a wide variety of stakeholders.
• Demonstrable success generating referrals and developing new business opportunities independently.
• Strong commercial awareness and target‑driven mindset.
• Confident discussing fees and guiding prospective residents through the admissions process.
• Experience managing CRM systems and maintaining structured sales pipelines.
• Highly organised with the ability to work autonomously while collaborating with operational teams.
• Comfortable representing the organisation within the local community and at networking events.
• Previous experience within the care home sector.
• Background in healthcare, hospitality or relationship‑led sales environments.
• Experience driving occupancy growth or increasing private‑pay admissions.
• Commission of approximately £300 per permanent admission.
• Respite…