Key Account Manager

London

Groupon connects 42 million customers with local experiences - restaurants, events, wellness and travel - and the million-plus merchants who deliver them. Our mission is to get people offline and into the real world at prices that make it possible. We’re an AI-native company in the middle of a platform transformation, moving from a deals marketplace to an experience discovery platform that works for customers and merchants at the same time.

As a Key Account Manager, you will be responsible for managing and developing a portfolio of high‑value and strategic merchant partners across various categories. You’ll drive both growth and retention by building trusted relationships, optimizing existing partnerships, and identifying new business opportunities through proactive outreach and strong market understanding. This role requires strong commercial acumen, cross‑functional collaboration, and a passion for supporting merchant success in a fast‑moving e‑commerce environment.

Strengthen Groupon’s strategic merchant portfolio by managing key partnerships, securing new high‑value collaborations, and driving sustainable growth across all categories and regions.

• Manage a diverse portfolio of existing key merchant partners across multiple categories (F&D, Things to do, hotel/restaurant chains, services).
• Develop new business opportunities by identifying and reaching out to prospective key accounts across sectors. Build a high‑quality pipeline of National and Enterprise merchants.
• Lead commercial conversations with senior stakeholders, to present partnership opportunities, negotiate contracts, and close new deals. Structure and negotiate deals that are commercially strong, scalable, and deliver real customer value.
• Ensure accurate reporting of market insights and partner information in CRM tools and shared reporting systems.
• Analyze campaign performance using insights to continuously improve results.
• Oversee the full lifecycle of signed operations, from deal launch to post‑campaign follow‑up.
• Maintain long‑term relationships with partners, ensuring satisfaction and optimizing performance.
• Collaborate cross‑functionally with internal teams (Marketing, Reporting, Operations, Risk, Legal, etc.) to ensure seamless partner delivery and campaign success.
• Coordinate communication plans with key partners and align on annual promotional calendars.
• Support cross‑country coordination for international brands with cross‑market potential.
• Participate in trade fairs, meetings, and external events to represent Groupon and build new partnerships.
• Contribute to team cohesion and performance, sharing best practices and supporting collective goals.
• Perform any related duties necessary to support the success of the team and the business.
• AI mindset – actively be involved in AI expertise to drive innovative project development, maximize sales performance, and continuously optimize company processes on a strategic and operational level.

• Demonstrable experience in account management, business development, or B2B sales—typically gained over around 3–6 years—in sectors such as e‑commerce, travel, hospitality, or entertainment. We welcome applications from candidates with a range of experience levels where they can evidence the skills and competencies required for the role.
• Proven ability to manage complex partnerships and deliver measurable business results.
• Strong negotiation and relationship‑building skills, with experience engaging decision‑makers at senior levels.
• Excellent organizational and communication skills, able to manage multiple projects simultaneously.
• Proficiency with CRM tools (e.g., Salesforce) and collaborative platforms for reporting and partner tracking.
• Ability to analyze data, identify trends, and translate insights into actionable strategies.
• Demonstrates comfort using AI tools, automation, and data analytics to improve sales effectiveness.
• Fluent in English; proficiency in additional languages is a plus.
• Willingness to travel occasionally to meet partners or attend industry events.

• Commercially driven and passionate about building long‑term partnerships that…