Head Of Sales

Head of Sales: B Corp Certified Soft Drinks Business :
London : up to A GBP 75,000

My client is a different kind of soft drinks company. It is an award-winning, purpose-led soft drinks business operating in a super competitive space. Their products taste amazing, and they are B Corp certified as well.

With sustainability, ethical sourcing, and positive social impact at the heart of its mission, the company has built a strong reputation for combining high-quality RTDs with meaningful change and delicious taste.

They are looking for an experienced Head of Sales with 7+ years experience selling into all sales channels across London and the UK. A high-energy, hunter mentality individual who can open doors, win business and nurture that business, managing multiple relationships with purpose.

This is an amazing opportunity to join a company with an already established presence looking to expand and grow the business even further. If you are ambitious and driven to succeed, this is the role for you.

• Competitive salary package
• Up to 10 annual bonus
• Opportunity to join a fast-growing, values-driven FMCG business
• High level of ownership and visibility within a commercially focused leadership role
• Opportunity to work with purpose-led products and make a tangible business impact
• London-based office location (2 days a week) with flexible travel opportunities
• Other travel requirements across the UK

• Manage and develop the day-to-day relationships with sales agencies
• Drive sales growth across retail, convenience and on-trade channels, ensuring focus on distribution, ROS and activation
• Collaborate with MD on pricing, trade terms and channel profitability
• Manage the big grocer accounts as well as e-commerce platforms
• Monitor sales performance and provide support when necessary
• Support and lead negotiations with national accounts and key customers
• Build and execute joint business plans to strengthen customer partnerships
• Partner closely with marketing teams to align customer strategies with brand plans
• Support trade marketing initiatives, activations and promotional campaigns
• Use understanding of industry to guide and develop strategies

• Experienced drinks FMCG sales leader with a passion for the industry
• Strong understanding of managing multiple sales channels
• Experience managing wholesaler relationships and key e-commerce platforms
• Proven experience managing distributors, agencies and third-party sales partners
• 7+ years experience across sales, account management or commercial roles
• Experience managing national account relationships and customer partnerships
• Strong financial and commercial acumen, including P and L ownership and budget management
• Entrepreneurial, proactive and commercially driven mindset
• Passion for working within purpose-led or challenger brands
• Flexibility for occasional UK travel