Area Sales Manager

£40,000 - £50,000 Basic Salary, Bonus / OTE, Fully Expensed Company Car, Private Healthcare, Career Development

For over 50 years we have developed a brand synonymous with quality catering equipment products. Our range is recognised and respected within commercial catering environments and is suitable for professional kitchens across hotels, pubs, education, healthcare, contract catering and the wider food service sector. Our products are regarded as among the highest quality within their field.

We are seeking to further develop our already prominent status in the UK through the recruitment of food service sales professionals with a strong understanding of commercial kitchens, catering equipment or food preparation environments.

• This role is an extremely hands‑on opportunity, with time split between commercial catering equipment sales, account development, product demonstrations and exhibitions.
• This is a well‑performing region with a strong base of existing customers and key accounts.
• The sales element of the role will focus heavily on developing and growing existing relationships with regional catering equipment wholesalers, catering equipment distributors and key end‑user accounts, while still identifying new opportunities within commercial kitchens across the territory.
• The successful Area Sales Manager will be responsible for protecting and expanding existing spend, increasing product penetration across the customer base and proactively sourcing new business in line with regional growth targets.
• We are passionate about our sales representatives demonstrating the product in a commercial environment, and as a result time will be spent in kitchen environments preparing food using the range.

• Ideal candidates will come from a catering equipment, food service sales or commercial kitchen‑related background.
• Qualified chefs with sales experience would also be considered, as would development chefs or candidates with strong product demonstration experience.
• Ambitious and always striving to achieve annual sales, gross profit and account growth targets.
• Applicants must be energetic, commercially driven and able to manage multiple customer relationships at once.
• Excellent communication and relationship‑building skills
• Strong organisational skills and territory management capability