GBI Category Growth Lead

Location: Greater London

## GBI Category Growth Lead Apply locations:
London Banksidetime type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
July 31, 2026 (13 days left to apply) job requisition :
546101

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
** About the role
** The Category Growth Lead is responsible for driving profitable, sustainable growth across the business by integrating Category Management and Net Revenue Management (NRM) into a single, commercially focused function.
This role sits at the heart of the commercial organisation, translating shopper, customer, and market insights into actionable strategies that deliver Catgeory revenue, margin, and share growth. The role leads a high-performing team and works in close partnership with Sales, Marketing, and Finance to influence customer plans and shape commercial decision-making.

The role must drive the team to build commercial category strategies, using our brands as the growth levers within that, and translating these strategies into commercial selling plans for our customer teams.
** Key responsibilities
**** Commercial Strategy & Growth Delivery
*** Define and lead end-to-end category growth strategies aligned with business objectives
* Identify and unlock revenue and profit opportunities across price, pack, promo, mix, and trade investment
* Ensure strong linkage between category strategies and customer/JBP execution
* Drive a culture of commercial accountability and performance delivery across the team
** Category Management Leadership
*** Lead development of insight-driven category visions and growth plans
* Translate shopper, consumer, and market data into actionable recommendations for customers
* Partner with Sales teams to win in customer conversations through best-in-class category storytelling and selling
* Position the business as a trusted category advisor with key customers.
** Net Revenue Management (NRM) Excellence
*** Own and optimise the full NRM toolkit: pricing strategy, promotional effectiveness, trade investment, assortment, and mix
* Identify risks and opportunities to improve net revenue and margin performance
* Drive consistency and best practices in pricing architecture and promotional planning
* Lead post-event analysis and continuous improvement of commercial levers.
** Sales Partnership & Execution
*** Act as a key commercial partner to Sales, shaping customer strategies and trade plans
* Ensure category and NRM strategies are embedded into customer negotiations and execution
* Support key customer engagements with robust, insight-led recommendations
* Enable Sales teams with tools, insights, and narratives to win in market.
** Team Leadership & Capability Building
*** Lead, coach, and develop a high-performing Category & NRM team
* Build capabilities in commercial thinking, analytics, and storytelling
* Foster a culture that balances analytical rigour with pragmatic, action-oriented thinking
* Drive cross-functional collaboration and influence at senior levels.
** Success Looks Like
*** Driving measurable revenue, margin, and share growth
* Embedding a truly integrated Category + NRM approach within the business
* Building strong, credible partnerships with Sales and key customers
* Elevating the commercial capability of the organisation
* Delivering actionable, insight-led strategies that win in the market.
** Qualifications and…