National Account Manager

National Account Manager – Off-Trade

Location: Waterloo, London (Mon-Weds in office/2 days in field or WFH)

Role Type: Permanent / Full-Time

Start Date: ASAP

Co-founded by Ellie Goulding in 2020, SERVED has quickly established itself as one of the fastest-growing FMCG brands in the UK. In September 2023, Heineken acquired a significant minority stake, marking a major milestone in the brand’s growth journey.

Our award-winning drinks are crafted for modern lifestyles without compromising on flavour. The range includes ready-to-drink and draught cocktails, made using only the finest natural, sustainably sourced ingredients and premium spirits.

SERVED was the 2nd fastest-growing RTD spirit brand in the UK in 2025 and is now stocked in over 35,000 distribution points, including Tesco, Sainsbury’s, Asda, Morrisons, Ocado, Spar, Dhamecha, Parfetts, Premier, Londis, Budgens, Bestway Group and Booker Group.

The UK RTD category has grown 47.5% in the last five years and is now worth over £866m. The premium ready-to-drink cocktail category grew by an astonishing 87% last year, as consumers look to enjoy high-quality cocktails in a convenient and sustainable format, a trend that shows no signs of slowing down.

We are led by a team who are passionate about the brand and maintain exceptionally high standards in all aspects of the business. We’re looking for like-minded people who are entrepreneurial, self-starters, hungry and itching to make things happen.

We're looking for an ambitious National Account Manager to join our commercial team and play a key role in accelerating SERVED's growth across the Off-Trade (Grocery, Convenience Wholesale & E-commerce)

This is an exciting opportunity for someone with 2-3 years’ experience in FMCG account management who wants to take ownership of customer relationships, build growth strategies and make a measurable impact within one of the UK’s fastest-growing drinks brands.

Reporting to and working alongside the Head of Off-Trade and Head of Convenience & Wholesale, you'll play a key role in executing channel strategies, delivering activations, building meaningful relationships with retailers and wholesalers, improving visibility in depot and store environments, and helping drive incremental sales across our customer base.

• Own customer P&Ls, ensuring investment delivers profitable growth and strong ROI
• Develop customer-specific growth strategies using EPOS and shopper data to unlock distribution, visibility and rate of sale opportunities
• Building and executing strong JBPs that deliver key sales and growth drivers; share of shelf, POS, distribution, pricing, promotions and investment whilst ensuring profitable growth in line with business objectives
• Developing long-term relationships with buyers, supply chain, category, marketing, and activation managers.
• Identifying and securing new distribution opportunities across Grocery, Convenience, Wholesale and emerging Off-Trade channels
• Own customer demand forecasts, ensuring strong availability through close collaboration with Operations and Finance
• Sharing data and insights to the business with clear objectives
• Own execution of depot demonstrations and sampling activity
• Identify opportunities to increase distribution, visibility and rate of sale
• Through data analysis identify top performing stores to develop in to lighthouse accounts.
• Execute merchandising and POS activity across customer estates
• Monitor competitor activity and provide market insight
• Support customer meetings, presentations and commercial projects
• Represent SERVED at trade events and customer activations.

• Education to at least degree level, or equivalent, with specific experience delivering in a fast-growing, food or drinks brand.
• Have a minimum of 2+ years previous experience within a branded and fast-growing, food or drinks brand.
• You’ve been directly responsible for wholesale, grocery or convenience accounts with P&L responsibility.
• Ideally has strong and existing relationships within the wholesale, grocery and/or convenience channels
• Able to demonstrate a track record of successfully surpassing KPIs.
• Have your ear to…