B2B Marketing Manager Commercial • Hybrid Equity

Title:

B2B Marketing Manager

Department:
Commercial

Salary: £50,000 - £60,000

Benefits & Culture:
See here

Equity: A very generous EMI share offering

Holiday: 26 days + bank holidays

Mission:
Elevate later life for everybody and build the care sector of the future

Office Policy:
Hybrid with a minimum of 2 core office days per week

Office

Location:

London Bridge, London, UK

Lottie is building the AI operating system for social care, changing how the UK finds, manages, and pays for care. Thousands of care providers work with Lottie today, either listed on our marketplace, running on Found by Lottie, or both - and every one of them is a partner our Customer Success team looks after.

We have a CRM Manager marketing to our current partner base, but no-one owns the channels that will bring new partners to Found: events, partnerships, direct mail, trade press, and paid social. This role owns all of them.

You’ll report directly to the VP Commercial and have real budget and autonomy to decide where effort goes. This is an individual contributor role to start, but it's built to grow: if a channel takes off and needs a team around it, this role is the one that builds and leads it, with a clear path to Head of B2B Marketing.

• Own and run Lottie's B2B acquisition channels beyond CRM: events (from hyper-local lunches to larger sector events), partnerships (accountants, CQC consultants, and other trusted intermediaries), direct mail, trade press, and paid social.

• Build the events programme from scratch: identify the right formats and audiences, run them, and work out what actually produces pipeline.

• Develop referral and partnership relationships that borrow trust from intermediaries care providers already listen to, rather than relying on cold outbound.

• Set and manage budget across channels in collaboration with the VP Commercial, and reallocate towards what's working.

• Report on lead indicators specific to each channel (partner-sourced pipeline, event-attributed opportunities, response rates on direct mail) as well as the company-level metrics they roll up to: demos booked and new MRR.

• Found's channel mix is currently incomplete. Several channels that should be driving meaningful pipeline, especially events and partnerships, have ownership spread across the company and only a limited track record to learn from.

• Care is a low-marketing-sophistication, relationship-driven sector. Channels that borrow credibility (referral, partnership, in-person) will do more work here than channels that assume an actively-searching buyer.

• Attribution across these channels is genuinely difficult. You'll need to build a reporting approach that connects channel activity to demos booked and MRR without pretending the link is more direct than it is.

• You're a genuine generalist with a high bar for quality, comfortable picking up a new channel, learning it properly, and executing to a high standard rather than staying shallow across all of them.

• You might experience running events, partnerships, or field marketing programmes, ideally in a sector where relationships and trust matter more than search intent. If not, you have a track record of owning and executing projects to a high standard.

• You're commercially minded and comfortable being measured on demos booked and MRR, even where your channel's contribution to that number is indirect.

• You can set a budget case and defend it, and you know the difference between a channel that isn't working and one that hasn't been given time to compound.

• You're comfortable with ambiguity: no existing playbook exists for most of these channels at Lottie, so you'll be building as you go.

• You're not prepared to use AI and process to work faster and smarter.

• You're not passionate about elevating later life for everybody - our mission is at the heart of everything we do.

• You prefer a small, high-touch portfolio of accounts over managing at volume.

• You see account management as purely relationship farming rather than a commercial discipline.

• You want a pre-defined playbook for every situation…