Sales Director, Wholesale, -Trade and Field Sales

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye.

Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, Buzz Ballz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Sazerac UK is delivering explosive growth in the UK spirits and RTD market, now ranking in the top 10producers in theUK.

SazeracUKisseekinga commercially driven and strategic Sales Director, Wholesale, On-Trade and Field Sales, to lead the development and execution of our UKsales and trade strategy. This role will be accountable for driving our profitable growth, market share, distribution, and customer partnerships across the UK'swholesale, on trade and prestige retailers and the leadership of an expanding direct and indirect field sales team.

The Sales Director, Wholesale, On-Trade and Field Saleswill ownsales strategy,customer strategy, sales performance, and commercial execution across wholesale,on tradeandprestige customers.

Reporting into the UK Managing Director, working closely with Marketing, Finance, Supply Chain,global support teamsandas a member ofthe UK Leadership Team, this individual will ensure Sazerac's portfolio delivers sustainable, accelerated growth while strengthening our position within the highly competitive UK spirit sand RTDcategory.

The successful candidate will bring a strong track recordof leading high-performing sales teams,managing complex customer relationships, and delivering ambitious volume,revenue and profitresultswithin the FMCG or alcoholic beverage industry.

Key Responsibilities:

Commercial Strategy & Growth

• Develop and execute the UKsales andtradestrategy aligned with Sazerac's businessobjectivesand growth ambitions.
• Deliver annual and long-range plans for volume, net sales revenue, market share, distribution, and gross profit growth.
• Identify and unlock opportunities to accelerate growth across Sazerac'scurrent and future portfolio of strategic and priority brands.
• Build customer and channel strategies that support both short-term performance and long-term brand development.
• Lead annual business planning processestodevelopand deliver robust growth plans across all customers, achieving annual targets.
• Drive innovation listings, range expansion, and category growth opportunities.

Customer Leadership

• Own executive-level relationships with key customers.
• Leadand coach team tonegotiateon joint business plans, customer investment, pricing, promotions, distribution, and commercial agreements to deliver annual targets.
• Establish Sazerac as a trusted strategic partner withkey account customers.
• Drive best-in-class customer engagement and collaboration.
• Influence category growth through strong insights, data, and customer-specific strategies.
• Represent Sazerac in external customer meetings, industry events, and strategic forums.

Revenue, Profit & Performance Management

• Deliver agreed volume, revenue, gross profit, and market share targets.
• Manage andoptimizetrade investment to ensure maximum return on investment.
• Monitor business performance and implement corrective actions where required.
• Developaccurateforecast processes and demand planning inputs.
• Lead pricing, promotional, and assortment strategies todeliverprofitabilitytargets.
• Ensure commercial decisions deliver short term andlong term growth targets.

Team Leadership & Talent Development

• Build, lead, coach, and develop a high-performing sales team.
• Create a culture of accountability, ownership, collaboration, and continuous improvement.
• Establish clear objectives,effective development plans, and succession plans across the team.
• Conduct regular performance reviews and coaching sessions.
• Partner with…