Art Sales Development Representative - Collector Activation

At Fair Art, we are creating a fairer, more profitable art market for all.

Founded on the principles of accessibility and equitability, Fair Art is creating the industry's first collector-to-collector live marketplace and global artist royalty scheme for the secondary art market.

Our platform offers collectors and artists innovative solutions to many of the industry's long-standing issues around opacity, ownership, elitism, inaccessibility, illiquidity and high fees.

Fair Art is:

• Fair for the buyer
  - Creates complete price transparency and access to unrivalled information
• Fair for the seller
  - Offers the quickest route to sale in the market with industry-leading fees
• Fair for the artist
  - Establishes the first equitable international framework for compensation

We are rebalancing the scales and bringing the market to a new generation of consumers.

With more than 35,000 collector sign-ups, this role is focused on turning that base into active, repeat buyers.

We're hiring a driven Sales Development Representative to activate Fair Art's existing base of 35,000+ collector sign-ups.

You'll spend a significant part of your day on the phone - plus email and Whats App - working through a structured cadence to convert sign-ups into first-time buyers and turn first-time buyers into repeat purchasers.

This is a high-volume, metrics-driven role, ideal for someone early in their sales career who wants to prove themselves and has ambitions to grow into a bigger commercial role.

• Make consistent outbound calls, plus email/Whats App follow-up, to Fair Art's existing 35k+ sign-up base
• Build genuine, lasting relationships with collectors across the 35k base - this is a relationship-building role, not a script-reading one
• Run the follow-up cadences and lead-handling process defined by the Sales & Partnerships Lead
• Convert dormant sign-ups into first-time buyers and past buyers into repeat purchasers, owning the full arc from first contact to closed sale
• Negotiate margin opportunities as they surface in conversation, converting them into completed sales
• Carry an individual revenue target and take direct responsibility for turning collector conversations into completed purchases.
• Uncover each collector's interests, budget, motivations, timing and decision-making criteria.
• Build a compelling case for each opportunity using pricing, availability, provenance, condition and market context.
• Negotiate offers with buyers and sellers, including higher-margin opportunities, and convert them into profitable completed sales.
• Identify cross-selling and upselling opportunities based on each collector's existing purchases, preferred artists and budget.
• Turn successful transactions into repeat business by continuing the relationship after the first purchase.
• Manage prospects through every stage, from first contact to completed purchase
• Log every call, outcome, and next step accurately in the CRM
• Qualify and segment collectors by interest, budget, and buying stage
• Flag high-value or complex collectors to the Sales & Partnerships Lead for advisory follow-up
• Hit weekly and monthly targets for purchases generated, calls made and conversations had

• Commercially ambitious, competitive and motivated by measurable results
• 1+ years of experience in a gallery, auction house, art fair, or other art-world sales role
• Strong understanding of contemporary art and the collector market, enough to speak credibly and build trust in conversations
• Comfortable negotiating price and terms directly with collectors, not just running a fixed script
• Excellent phone manner and communication skills to build trust quickly.
• Organised, with strong follow-through and comfort using CRM systems
• Comfortable operating in a fast-moving startup environment

• Existing experience in outbound/inside sales, telesales, or account management
• Existing network of collectors or contemporary art contacts

• Consistent weekly call volume and CRM hygiene
• Measurable increase in first-time buyers from the existing signup base
• Measurable increase in repeat purchases from past buyers
• A track record that supports promotion into a more senior sales role over time

• Competitive salary + commission/bonus structure package
• Direct mentorship from the CEO and the Fair Art's Sales & Partnerships Lead
• A clear path to a more senior, advisory sales role as you build track record and market knowledge
• Flexible, hybrid role based at Somerset House, London
• Real ownership over your own pipeline from day one
• Don't meet every single requirement? Fair Art is dedicated to building a diverse and inclusive team, so we encourage you to apply anyway