Sales and Sponsorship Executive

Responsibilities

• Sell stand space and digital products across the events, working to achieve revenue targets and meeting KPIs and yield expectations
• Make high-volume outbound calls (approx. 50 per week), with a strong focus on new business development
• Communicate clearly and professionally with clients via email and phone
• Manage client relationships from initial contact through to event delivery, attending meetings when required
• Develop a strong understanding of exhibitor needs through ongoing communication
• Work closely with key clients to ensure sponsorship agreements are delivered to a high standard
• Be active in lead generation for the sponsorship team and come up with creative ideas for new partnerships
• Build and manage your own pipeline with accuracy and accountability
• Maintain accurate forecasting and communicate pipeline progress to your manager
• Use the CRM system (Salesforce) to record all client interactions and maintain accurate data
• Track performance against KPIs and report on sales activity and achievements
• Maintain strong organisation across all aspects of your workload
• Ensure floor plans are accurate and support the team to ensure they align with Salesforce data
• Ensure the Exhibitor Manual is distributed to all exhibitors and work closely with the marketing team to ensure all digital benefits of participation are delivered
• Create debrief documents for each sponsor at the end of each campaign and participate in debrief meetings with clients to deliver post-show debriefs
• Attend and actively participate in weekly sales/sponsorship & team meetings
• Collaborate with marketing to enhance sales messaging and sponsorship proposition
• Support onsite event delivery, including rebook campaigns to secure future revenue
• Personally manage around 30 - 40 clients onsite
• Attend agreed events, which may require travel and overnight stays
• Work closely with the operations team to deliver a seamless exhibitor/client experience

• Demonstrable success in or understanding of a sales or target-driven role
• Excellent written and verbal communication skills
• Confident communicator with strong interpersonal and listening skills
• Effective negotiation and objection-handling abilities
• Highly organised with excellent time management
• Comfortable with high-volume outreach and proactive sales activity
• Self-motivated, resilient, and results-driven
• Natural relationship builder and networker
• Experience in consumer events, exhibitions, or media sales (desirable)
• Market and industry knowledge relevant to live events (desirable)
• Previous experience in a sales environment (desirable)