Commercial Director, Europe

Responsibilities

• Own European revenue performance across equipment sales and recurring coffee revenue, delivering against forecast and growth targets.
• Develop and execute regional go-to-market strategies, pricing programs, and market expansion initiatives.
• Lead, coach, and scale a high-performing European sales organization, driving accountability and execution excellence.
• Build and manage a healthy sales pipeline, ensuring forecast accuracy, CRM discipline, and predictable revenue outcomes.
• Lead strategic enterprise sales efforts, develop executive-level customer relationships, and expand key accounts.
• Develop and grow Bellwether's European channel network, including distributors, resellers, and strategic partners.
• Partner closely with Marketing to improve demand generation, lead conversion, and overall commercial effectiveness.
• Drive seamless customer transitions from sale through onboarding, adoption, and long-term success.
• Grow recurring coffee revenue by increasing customer adoption, retention, and ongoing coffee purchases.

• 7+ years of commercial leadership, sales leadership, or general management experience, with a track record of driving revenue growth.
• Experience leading sales teams and channel partner networks across multiple European markets.
• Demonstrated success in enterprise sales, strategic partnerships, pipeline development, and forecast management.
• Strong commercial acumen, analytical skills, and experience operating in high-growth environments.
• Exceptional leadership, communication, and relationship-building capabilities.

Demonstrates expertise in driving European revenue performance through strategic sales leadership, channel development, and effective go-to-market execution. Proven ability to build high‑performing teams and foster executive-level relationships to achieve growth targets.