Head of Event Sales

£35,000 basic + generous tronc (typically taking total earnings to around £60,000–£65,000).

We are partnering with an iconic global luxury restaurant brand to appoint a Head of Event Sales for its London portfolio. This high‑impact leadership role is responsible for driving revenue from private dining, events, group dining, and corporate hospitality across a collection of internationally recognised venues. Join one of London’s most prestigious hospitality groups, renowned for setting the benchmark in luxury dining and exceptional guest experience.

• Develop and implement the overall Event Sales strategy across the portfolio.
• Drive revenue growth through private dining, corporate events, group dining and exclusive experiences.
• Analyse sales data, conversion metrics and market trends to identify opportunities for growth.
• Create and execute innovative commercial initiatives to maximise revenue and market share.
• Monitor performance against targets and deliver regular commercial reporting and insights.
• Lead, coach and develop a team of Sales Managers.
• Foster a high‑performance culture focused on conversion, guest experience and commercial success.
• Set clear objectives, KPIs and development plans for the team.
• Drive accountability and continuous improvement across the sales function.
• Build and maintain strong relationships with corporate clients, luxury hotels, concierge networks, agencies and local businesses.
• Develop strategic partnerships that generate new revenue opportunities.
• Represent the business at networking events, industry functions and key hospitality forums.
• Identify opportunities within the local market and create targeted initiatives to drive awareness and bookings.
• Use customer, market and performance data to shape commercial decisions.
• Evaluate conversion rates and customer journeys to improve sales effectiveness.
• Monitor competitor activity and market trends to identify opportunities and risks.
• Ensure the business remains at the forefront of London’s luxury events and hospitality market.
• Work closely with Marketing, Operations and Venue Leadership teams to deliver commercial objectives.
• Support the launch and promotion of new event spaces, private dining experiences and seasonal activations.
• Ensure a seamless guest experience from initial enquiry through to event delivery.

• Proven experience in a senior Event Sales, Hospitality Sales or Commercial leader role.
• Strong background within luxury hospitality, restaurants, hotels, private members clubs or premium lifestyle brands.
• Demonstrable success in developing and implementing sales strategies that drive revenue growth.
• Experience leading and developing high‑performing sales teams.
• Strong network across corporate businesses, luxury hotels, concierge services, agencies and hospitality contacts.
• Commercially astute with excellent analytical and strategic planning skills.
• Strong business development and relationship‑building capabilities.
• Excellent communication, presentation and negotiation skills.
• Highly organised with the ability to manage multiple priorities in a fast‑paced environment.
• Experience using CRM systems, sales reporting tools and performance analytics.
• Entrepreneurial mindset with a passion for identifying new business opportunities.
• Natural influence and relationship‑driven approach.
• Confidence and gravitas in high‑profile settings.
• Background in luxury restaurants.