Shop - Business Development Manager - Home & Living

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@2026 Tik Tok

Global Operations

Location:

London

Employment Type:

Regular

Job Code:

A149425A

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The Home & Living cluster team manages businesses within the broader Home & Living categories. The team is responsible for identifying, acquiring and growing emerging merchants as well as creating long-term strategies to develop existing businesses on Tik Tok Shop. The team manages hundreds of accounts across various verticals: kitchenware, home decor & supplies, furnishing, sports & outdoors, toys & hobbies etc.

The Home & Living team is set for growth with continuous commitment to merchants and customer experience. This role is based in our London office.

The Home & Living team is seeking a Business Developer who is responsible for identifying, onboarding and incubating key e-commerce brands/retailers/merchants and providing them with development strategies, educational support and other resources to gain success on Tik Tok  this role, you will oversee the entire 'lead-to-onboard-to-established' process, which includes prospecting, qualifying, negotiating, and closing agreements with sellers in Tik Tok Shop's Home & Living categories.

Additionally, you will play a pivotal role in educating merchants, helping them develop effective strategies to succeed, and ensuring they achieve early success on Tik Tok Shop.

The ideal candidate will have experience in Business Development and possess excellent communication, organisational and presentation skills. Operating in a fast-moving environment you will work autonomously, taking full responsibility and ownership for hitting business OKRs.The Business Developer role allows open exposure and learning of Tik Tok methodologies, where you will be able to develop original ideas, approaches and solutions in a high growth environment.

Key success will be measured by your client acquisition and onboarding, education to new sellers on how to launch and grow their Tik Tok Shop, and ultimately, the revenue your sellers bring to the H&L, Books and Media category on Tik Tok Shop

Minimum Qualifications - 2+ years experience of relatable business development and account management experience ideally at an online marketplace, e-commerce business or agency
- Practical experience and understanding of social commerce, content marketing and influencers
- Great at building trusted relationships with brand partners- A fast learner with a good sense of judgment and original thinking
- Ability to thrive in ambiguity and adjust quickly to change
- Excellent communication, presentation and analytical skills- UK market experience

Preferred Qualifications
- Strong network with top H&L brands/D2C brands (ideally e-commerce, social or c-suite connections)

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.