Head of Sales - Foodservice

Head of Sales - Food service, National, UK £60,000 - £70,000 per annum + Car/Allowance & Bonus

An exciting opportunity has arisen for an experienced and commercially driven Head of Sales to join a well-established and growing B2B distribution business operating within a highly competitive market.

This is a senior leadership role, responsible for driving national sales performance through the effective leadership of a multi-layered sales function. You will play a pivotal role in shaping sales strategy, improving operational discipline, and delivering sustainable revenue and margin growth.

• Lead, motivate, and develop a high-performing sales team across multiple regions
• Drive consistent sales execution across new business acquisition, account development, and retention
• Implement structured pipeline management and ensure strong conversion rates
• Align internal and external sales functions to maximise customer coverage and performance
• Use data, KPIs, and reporting to manage performance and identify growth opportunities
• Collaborate with senior leadership to define and deliver commercial strategy
• Ensure strong governance, forecasting accuracy, and reporting standards

• Extensive experience managing large, field-based B2B sales teams
• Proven track record of delivering sales and margin growth in a distribution-led environment
• Strong leadership capability, with the ability to balance motivation and accountability
• Highly commercial, with a data-driven approach to performance management
• Experience operating in fast-paced, competitive markets

• Hands-on and results-oriented
• Structured, organised, and performance-focused
• Strong communicator with the ability to influence at all levels
• Resilient and comfortable driving change and improvement

This is an excellent opportunity for an ambitious sales leader looking to take full ownership of a sales function and play a key role in the continued growth of a dynamic business.

Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK and a complete list of all of our current vacancies, please visit