B2B Events - Commercial Manager

Commercial Manager - B2B Public Sector Events

Location: Wimbledon (Office-based, Monday to Friday)

Salary: £35k - £45k + Bonus

Are you an experienced B2B sales professional looking for your next challenge?

We're recruiting for a Commercial Manager to join a successful events business with an established portfolio of exhibitions. This is an opportunity to take ownership of revenue generation across exhibition stand sales, sponsorship, and digital products, working with clients from initial contact through to long-term partnership.

If you enjoy building relationships, winning new business, and managing key accounts, this role offers plenty of scope to make an impact while working with a supportive commercial team.

As Commercial Manager, you'll be responsible for driving revenue by securing new exhibitors and sponsors while growing existing client relationships. You'll manage the full sales cycle, maintain a healthy sales pipeline, and work closely with customers to create commercial packages that deliver value for both the client and the business.

You'll also represent the business at events, ensuring clients receive excellent support and encouraging repeat bookings for future shows.

• Drive revenue through exhibition stand, sponsorship, and digital sales.
• Identify and convert new business opportunities.
• Grow and develop existing customer accounts.
• Manage the full sales process from prospecting through to negotiation and closing.
• Build long-term relationships with exhibitors, sponsors, and key stakeholders.
• Produce tailored commercial proposals to meet client objectives.
• Maintain an accurate sales pipeline and revenue forecast.
• Deliver excellent customer service throughout the event cycle.
• Attend exhibitions to support clients and maximise re-bookings.
• Consistently achieve sales targets and commercial KPIs.

You'll have a proven background in B2B sales and enjoy working in a target-driven commercial environment.

• Experience in exhibitions, events, sponsorship, media, advertising, or another consultative B2B sales environment.
• A successful track record of winning new business and developing existing accounts.
• Strong negotiation and relationship management skills.
• Confidence managing multiple opportunities and prioritising your workload.
• Excellent communication and presentation skills.
• A proactive approach to identifying and converting commercial opportunities.

• Negotiable salary plus bonus.
• Established portfolio with existing clients and opportunities for growth.
• Supportive and collaborative team environment.
• Office-based role in Wimbledon, five days per week.
• Opportunity to build long-term client relationships and contribute to the continued success of a growing events portfolio.

We Are Aspire Ltd are a Disability Confident Committed employer