Key Account Manager

Based in London, the National Account Manager will manage and grow key UK retail partnerships across e-commerce and brick-and-mortar channels. This role combines strategic account management with hands-on commercial execution, developing retailer-specific sales strategies, leading negotiations, monitoring sales and inventory, managing forecasts and purchase orders, and identifying opportunities across CRM, loyalty, GWPs, marketing, and in-store activity.

• Develop seasonal programs with retail partners across e-commerce and brick-and-mortar channels.
• Lead negotiations on terms, pricing, distribution, space, in-store visibility, and marketing support.
• Lead new product presentations, account reviews, and strategic retailer meetings.
• Build strong relationships with retailer Buying, Merchandising, Marketing, E-commerce, Operations, and Finance teams.
• Spend time in the field reviewing execution, door productivity, customer experience, and competitive activity.

• Develop annual account plans, P&Ls, and seasonal sales strategies to deliver sales, profit, distribution, and brand-ranking objectives.
• Develop and research strategies utilizing CRM, loyalty programs, GWPs, and other sales drivers to increase e-commerce and brick-and-mortar sales.
• Conduct competitive analyses to identify market trends, retailer opportunities, competitive threats, and areas for brand growth.
• Maintain Joint Business Plans and evaluate progress against agreed commercial and marketing objectives.

• Analyze weekly sales by retailer, door, channel, and SKU, including units, sales value, performance against plan and last year, and door productivity.
• Identify performance changes, risks, and opportunities, with clear recommended actions.
• Manage sales forecasts for new launches and core lines, quantifying revenue risks, opportunities, and required adjustments.
• Monitor out-of-stocks, low-stock positions, weeks of supply, excess inventory, promotional requirements, and launch readiness.
• Track incoming purchase orders from receipt through delivery, proactively addressing delays, outstanding requirements, and next actions.
• Identify incremental purchase-order opportunities based on sell-through, inventory, door productivity, and forecasted demand.
• Review assortment, distribution, and productivity by SKU and shelf, while minimizing returns, testers, and slow-moving inventory.

• Provide a concise weekly recap covering sales, incoming POs, inventory, forecasts, retailer priorities, marketing opportunities, deadlines, and decisions required.
• Develop strategic recommendations for retailers, doors, and SKUs, including the proposed action, expected impact, timing, and support needed.

• Work with Operations, Visual Merchandising, Brand Marketing, PR, Social, Retail, and Education to develop and execute annual retailer plans.
• Coordinate retailer activations across launches, events, promotions, GWPs, retailer media, e-commerce, app and email support, and in-store animations.
• Align launches, promotions, and retailer activity with local and global SRMS teams.
• Use sales and door-performance data to recommend where staffing and education support should be increased or reallocated.

• Bachelor's Degree and/or comparable experience, preferably in the beauty industry; skincare experience a plus.
• Experience at a National Accounts Manager level experience required.
• IT skills
  -advanced level skill set in Excel, Outlook, PowerPoint.
• Self-motivated, results-driven, detail-oriented.
• Excellent communication, presentation, negotiation, and organizational skills.
• Strong analytical skills with ability to think and perform creatively.
• Proven ability to follow up and maintain timelines.
• Flexible and adaptive attitude to changing business needs and a fast-paced work environment.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

This role offers the opportunity for interested candidates to work in an ever-changing growing company that is passionate about its products. Operating within a fast-moving industry and dynamic category, the successful candidate will find at Sunday Riley the open, creative and collaborative work environment everyone seeks for themselves.

Sunday Riley actively creates a culture of inclusivity and respects that diversity in the workplace leads to a positive and stronger team. It is our policy to provide equal opportunity for all employees, contractors, and prospective employees, regardless of race, color, national origin, age, pregnancy, sex, sexual orientation, gender identity or expression, veteran status, disability, genetic information or any other…