National Sales Manager

NATIONAL SALES MANAGER - PLANT MACHINERY

FIELD BASED - SOUTHERN ENGLAND

£65,000 + BONUS + BENEFITS PACKAGE

CPL Recruitment are working with a highly respected plant machinery dealership to support their search for a high-performing National Sales Manager to take ownership of a specialist product range including loading shovels and material handlers, complemented by a broader construction equipment portfolio. This is a fantastic opportunity to play a key role in growing market share across both regional and national accounts, backed by strong internal support teams and an established customer base within the industry.

• Driving sales growth through proactive business development, networking, and prospecting
• Identifying, developing, and closing new business opportunities
• Building and managing long-term relationships with key customers across the waste & recycling sector
• Leveraging existing industry connections while opening new markets
• Preparing and following up on customer quotations and proposals
• Working closely with internal teams to deliver seamless customer experiences
• Maintaining accurate CRM records and managing your pipeline effectively
• Supporting product demonstrations to help win new business
• Achieving and exceeding sales and profitability targets

• Proven success in field-based sales within one or more of the following:
  • Construction or plant equipment
  • HGV or heavy machinery
  • Waste & recycling solutions
  • Related products (attachments, shredders, bodies, etc.)
• Strong commercial acumen with the ability to close high-value deals
• Existing industry network (highly desirable)
• Self-motivated, target-driven, and highly organised
• Exceptional communication and relationship-building skills
• Ability to work independently while staying aligned with wider business goals

• You’re a true hunter – driven to win new business
• You thrive on building relationships and becoming a trusted advisor
• You take ownership and deliver results consistently
• You bring energy, credibility, and a solutions-focused mindset

• Uncapped earning potential
• High-quality product range with strong market demand
• Supportive internal structure (finance, admin, aftersales)
• Opportunity to shape and grow a key revenue stream
• Established customer ecosystem to leverage from day one