Business Development Manager (CEE & Turkey

Position: Business Development Manager (CEE & Turkey)
About Us Shark Ninja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. AI at Shark Ninja At Shark Ninja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers.

If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.

As Shark Ninja continues its rapid global expansion, we are creating a new Business Development Manager – DTC & Pure Player role to accelerate growth across our direct-to-consumer channels and pure play e-commerce partners. This is a high-impact, commercially focused position that sits at the intersection of digital commerce, channel strategy, and customer development. The position is based in London (3 days a week in the office).Working

in close partnership with our direct distributors, you will be the primary growth catalyst for Shark Ninja’s indirect customer base – ensuring that the Shark Ninja strategy is executed brilliantly across our DTC touchpoints within the region and with top pure play accounts. You will collaborate across Sales, Marketing, Digital, and Product teams to build and deliver ambitious, data-led account plans that convert brand momentum into measurable sell-out performance.

WHAT YOU’LL DO (RESPONSIBILITIES)
Channel Strategy & Account Development Develop and execute a channel strategy for DTC and pure player customers that delivers profitable net revenue growth, market share gains, and category leadership.

Build detailed joint business plans (JBPs) with indirect customers, in alignment with direct distributor partners, to ensure consistent execution of the Shark Ninja commercial strategy.

Identify and onboard new DTC and pure play retail partners to drive incremental distribution and revenue.

Manage the full end-to-end commercial relationship for your account portfolio, including ranging, pricing, promotions, content, and forecasting.

Distributor Partnership & Indirect Customer Management Serve as the primary point of contact for indirect customers, working in lockstep with Shark Ninja’s direct distributors to execute channel plans with consistency and speed.

Build trusted relationships with distributor commercial teams to align priorities, resolve conflicts, and accelerate joint customer opportunities.

Ensure distributor partners are fully equipped – with the right products, content, tools, and promotional support – to win in DTC and pure play environments.

Track distributor performance against agreed KPIs and proactively intervene where targets are ital & E-Commerce Excellence Own the end-to-end digital shelf execution across pure player platforms, ensuring best-in-class product content, imagery, A+ pages, and search visibility.

Collaborate with the Digital and Marketing teams to plan and activate on-site campaigns, sponsored placements, and promotional events (e.g. Prime Day, Black Friday, Singles’ Day).Analyse platform data (traffic, conversion, share of search, ratings & reviews) and translate insights into concrete commercial actions.

Monitor competitor activity and ranging across DTC and pure play channels and recommend responses.

Forecasting, Planning & Reporting Provide accurate monthly and quarterly sell-in and sell-out forecasts, working closely with supply chain and finance.

Manage promotional budgets (SOA / trade spend) effectively to maximise ROI and ensure margin targets are achieved.

Deliver regular performance reporting and business…