Sales Representative - Germany West Region

ABOUT US

Since launching in 2014 with the creation of the first shelf-stable cold brew, Minor Figures has focused on creating innovative, plant-based products for a more delicious future. Our signature Barista Oat range can be found on the bar at over 10,000 independent coffee shops around the world and our full lineup of products can be found in thousands of stores across 4 continents.

Minor Figures has been B Corp Certified since 2022. We have big plans for the future of Minor Figures. As we continue to grow at a rapid pace, we want to welcome curious, free-spirited, bold thinkers to help us continue to create and evolve. We value individuality and a team made up of people who bring a diverse range of experiences and perspectives to the table.

If you share our love for the unexpected and you want every day you spend at work to be a chance to flex your creativity and test-drive your maddest ideas, we’d love to hear from you.

Minor Figures is building its first team of Sales Representatives in Germany, an important step in strengthening our EU Sales team. Working closely with the Business Development Manager DACH, you will drive distribution, sales, and brand awareness across Western Germany. Your focus will be developing the On-trade channel across cities Cologne/Dusseldorf/greater Niederrhein area, Frankfurt/greater Frankfurt area & Ruhrgebiet region, remote in Germany West region, building strong partnerships within the coffee, food, and beverage industry.

Key activities include:

• Prospecting and securing new customers across Coffee, Ho Re Ca , QSR, Corporate Catering, Events, Health & BIO, Convenience, and Deli segments
• Expanding Minor Figures distribution and securing new listings
• Building relationships and managing smaller regional accounts
• Collaborating with local wholesale partners to identify new opportunities
• Executing sales strategies to deliver against forecasts and KPIs
• You will work closely with the sales, marketing, and operations teams to support growth across the region.

• Act as the face of the Minor Figures brand in Western Germany
• Develop new partnerships while growing existing accounts/customers
• Track opportunities and manage your pipeline in the CRM
• Increase product distribution across On-trade, Food & Beverage segments
• Educate and support wholesalers, cafés, and operators through training and sampling
• Plan travel and field visits to maximise sales opportunities
• Attend industry events and organise brand activations
• Share market insights, competitor activity, and best practices with the EU sales team
• Identify high-potential cities and implement local growth plans

You will join a remote EU Sales team working across markets from the Nordics to Southern and Central Europe. The team collaborates closely with local wholesale partners to grow the Minor Figures brand. You will report to the Business Development Manager DACH and work alongside the wider EU team led by the Head of Sales Export. The DACH region is a key growth market, and this role supports building a strong local sales presence.

We’re looking for someone energetic, adaptable, and passionate about the coffee and hospitality industry. You will:

• Be a strong ambassador for the Minor Figures brand
• Be proactive, resilient, and results-driven
• Adapt quickly to change and solve problems independently
  
  Build strong relationships with customers and partners
• Be organised and comfortable managing multiple priorities
• Travel frequently within your region to meet customers and attend events
• Collaborate effectively with internal teams

Experience working with independent On-trade outlets and key accounts in the coffee, food, and/or beverage industry is essential.

You must be based in Cologne, Dusseldorf or Frankfurt area and hold a valid driving licence. Fluent German is required.

We realise that a job is more than just the take home salary each month. So what are you really getting?

• 25 days of annual leave + local German holidays. Up to 5 days annual leave rollover to the following year
• 1 additional day off to protest, volunteer, attend a demonstration
• Everyone has options…